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Northwest Ohio PRSA: Toledo's Getting Social 09-04-2009


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My "Toledo Social Media Scene" brief presentation at the Sept. 4, 2009, NW Ohio PRSA Workshop, which featured Ford's Scott Monty. My brief was about social media networking and educational opportunities in Toledo, Ohio, area, as well as select social media opportunities and examples.

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Northwest Ohio PRSA: Toledo's Getting Social 09-04-2009

  1. 1. Toledo’s Getting Social<br />Local Social Media Activities,Opportunities & Examples<br />Mike Driehorst / Diamond Communications<br />
  2. 2. Activities<br />Social Media Breakfast-Toledo, founded 2/2009<br />Part of series started 8/2007 by Bryan Person<br />One of 28 Cities in U.S., Canada & Singapore<br />
  3. 3. Activities<br />Focus: Networking and education<br />Monthly events – 40-80+ attendees each<br />Topics covered include:<br />Social MediaMonitoring<br />Blogging<br />Using Social Mediafor Non-Profits<br />SMB-Toledo #1 Photo by Mike Brice<br />
  4. 4. Activities<br />Online Community:<br />SMB-Toledo #5: Sept. 11: Blogging & Law<br />Twitter:<br />@SMBToledo<br />#SMBTol<br />
  5. 5. Activities<br />Tweetups: When people who tweet in a particular geographic area actually meet<br />First Feb. 19, 2009, The Blarney<br />About 12-30+ each event<br />
  6. 6. Activities<br />Focus: Networking, Socializing; maybe programs later<br />No set group or individual in charge<br />Why don’t you organize the next?<br />
  7. 7. Activities<br />Other Social Media / Online Resources<br /><br /><br /><br /><br />
  8. 8. Opportunities<br />Local discussion boards<br />Get a feel for community sentiment<br />Participate / Ask questions / Research<br />Some promotion allowed<br /> 1750 members; general<br /> politics & news<br /> 4568 members, general<br />
  9. 9. Examples & Ideas<br />Facebook Page: Toledo Museum of Art<br />6000+ Fans<br />Regular updatesspurs fans’ activity<br />
  10. 10. Examples & Ideas<br />Facebook Page: Toledo Museum of Art<br />Initiates Discussions<br />
  11. 11. Examples & Ideas<br />Tailford Mitchell / 8th Continent Soy Milk:<br />Sara Lopez hired tobe “evangelist”for 8th Continent Soy<br />Twitter<br />Facebook<br />Blog<br />YouTube<br />
  12. 12. THANK YOU!<br />Presentation available at:<br /><br />Email:<br />Twitter: @MikeDriehorst<br />Blog:<br />