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HUG Event Deck

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Cultivating contacts and turning them into leads.

Published in: Marketing
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HUG Event Deck

  1. 1. ◼CEO & Founder of Seventh Sense ◼Prior Sales Leader & Individual Contributor •Over $40 Million In Sales as a Rep ◼Primary Experience in Startup Companies & New Territories INTRODUCTION
  2. 2. TALK ABOUT LEAD GENERATION WHY ARE WE HERE
  3. 3. What is a “Lead”? LEAD CONFUSION Marketing Qualified Lead Sales Qualified Lead Unqualified Lead Lead Inbound Lead Tradeshow Lead Sales Lead Partner Generated Lead Inside Sales Lead Friend of a friend Lead Board of Directors Lead Shitty Lead
  4. 4. ◼DEFINE “LEAD”, “PIPELINE” & “OPPORTUNITY” ◼IDENTIFY YOUR AUDIENCE ◼MARKETING CHANNELS IDENTIFY THE OPPORTUNITY
  5. 5. ◼DEFINE “LEAD”, “PIPELINE” & “OPPORTUNITY” • Gather functional leaders and *top individual contributors. STEP 1 – DEFINE
  6. 6. ◼YOUR BEST FRIEND • Spending time on personas and account based marketing is your best friend. STEP 2 – PERSONA & ACCOUNT BASED MARKETING
  7. 7. ◼THE BEST CHANNEL(S) • Where does your audience live? STEP 3 – CHANNEL
  8. 8. ◼THE BEST CHANNEL(S) • Where does your audience live? • For most, Email is critical • Facebook? • Google? (B2B & B2C) • LinkedIn? (B2B) CHANNEL EXAMPLES
  9. 9. CALL TO ACTION 1 DEFINE WHAT A “LEAD” MEANS TO YOUR ORGANIZATION!
  10. 10. CALL TO ACTION 2
  11. 11. Conversation?

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