V i ralG o   i ng  a.k.a. media sharing                         By: Mike Craney                         EW Bullock Associa...
VISITPENSACOLAPensacola Beach • Perdido Key
What is Viral? Unsolicited sharing of content        YouTube video        facebook post        blog post        tweet     ...
What is Viral?       creating engagement     the oldest form of media             uth Adve rtising!Wor d of M o
Competing against the noise
p eo ple e n gag eWhat makes things go viral?lucky?planning?creativity?trigger a emotion?
Fascinate: Your 7 Triggers to Persuasion and Captivation                   sallyhogshead.com
7 triggers....  Power        Lust    MystiquePrestige      Alarm   Vice   Trust
What about emotions?Humor (joy)    Anger     SadnessFear   Love   Surprise   Disgust         Anticipation
Defining viral success...Email?              open rateBanner ads?         click rateYouTube Video?      viewsWebsites/Blogs...
How many followers do you have? The size of your audience doesnt matter. Whats important is that your audience is listenin...
How many followers do you have?Company A       Engagement      Active fans50,000 fans     10 percent         5,000Company ...
Success is relative      "My click rate was only .05%"          Do the math!Charlie bit my finger - 360,363,299 viewsworld ...
The secret? Its just like fishing!1.) Know your fish / Fish where the fish are2.) Content over quantity3.) Hit your audiences...
Q&A
THANK YOU!        ng V iralG o   i   a.k.a. media sharing Mike Craney - EW Bullock Associates        mike@ewbullock.com   ...
Going Viral - aka Media Sharing
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Going Viral - aka Media Sharing

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Going Viral - aka Media Sharing

  1. 1. V i ralG o i ng a.k.a. media sharing By: Mike Craney EW Bullock Associates
  2. 2. VISITPENSACOLAPensacola Beach • Perdido Key
  3. 3. What is Viral? Unsolicited sharing of content YouTube video facebook post blog post tweet email ...and even your ads
  4. 4. What is Viral? creating engagement the oldest form of media uth Adve rtising!Wor d of M o
  5. 5. Competing against the noise
  6. 6. p eo ple e n gag eWhat makes things go viral?lucky?planning?creativity?trigger a emotion?
  7. 7. Fascinate: Your 7 Triggers to Persuasion and Captivation sallyhogshead.com
  8. 8. 7 triggers.... Power Lust MystiquePrestige Alarm Vice Trust
  9. 9. What about emotions?Humor (joy) Anger SadnessFear Love Surprise Disgust Anticipation
  10. 10. Defining viral success...Email? open rateBanner ads? click rateYouTube Video? viewsWebsites/Blogs? page viewsFacebook/Twitter? followers
  11. 11. How many followers do you have? The size of your audience doesnt matter. Whats important is that your audience is listening. Randy Pausch
  12. 12. How many followers do you have?Company A Engagement Active fans50,000 fans 10 percent 5,000Company B Engagement Active fans10,000 fans 60 percent 6,000 Company B wins!
  13. 13. Success is relative "My click rate was only .05%" Do the math!Charlie bit my finger - 360,363,299 viewsworld population - 6,775,235,700 people 360,363,299 views ÷6,775,235,700 people .05 view rate
  14. 14. The secret? Its just like fishing!1.) Know your fish / Fish where the fish are2.) Content over quantity3.) Hit your audiences triggers4.) promote & share - repeatedly!5.) promote & share - everywhere!6.) plan, execute, evaluate - rinse & repeat! and above all - KEEP FISHING!
  15. 15. Q&A
  16. 16. THANK YOU! ng V iralG o i a.k.a. media sharing Mike Craney - EW Bullock Associates mike@ewbullock.com www.mikecraney.com

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