Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com
Help develop a more effective B2B content strategy. Save time. Provide a great starting point for defining your stage by stage requirements. Provides, requirements for the internal B2B champion at each stage of the buyers journey to ensure they become an “Insanely Great Customer” . Provides sample descriptions for each stage include: What the champion needs to accomplish. The information they need. The best way for you to provide that information. The experience you will need to create for them so they are motivated to take the next step with you instead of your competition.
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