Accelerating innovation culture and strategy

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10 Questions, metrics and actions to help CEOs and their companies assess and accelerate their innovation strategy. Get the presentation by visiting us on the web.
http://www.creatinginsanelygreat.com - Based on the book Creating Insanely Great Customers | Always-On Innovation.

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Accelerating innovation culture and strategy

  1. 1. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Accelerating Innovation Strategy & Culture Michael Connor Author, Speaker, Catalyst 10 Questions, metrics and actions to help CEO’s assess and accelerate innovation strategy Creating Insanely Great Customers
  2. 2. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy A Perfect Storm is blurring the boundaries between how we engage customers and innovate!
  3. 3. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy In a market driven by a Perfect Storm of innovation there is one thing you must do to stay relevant and grow. Accelerate the value you create for your most visionary customers, the Insanely Great ones. - Michael Connor
  4. 4. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. Apple, Think Different Campaign
  5. 5. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Always-On Innovation Roadmap • Vision: Reframe your mission to be “Always-On” creation of customer value • Identify: Identify your most visionary “Insanely Great” Customers • Develop: Develop “Always-On Innovation Zones” that accelerate customer value • Engage: Engage customers in “Always-On” marketing and innovation initiatives • Transform: Transform thinking, processes, and systems to Always-On innovation
  6. 6. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How do your vision and culture create unique value for you and visionary customers driving innovation?1 Vision CEO Acceleration Metrics • Company vision embraces Always-On innovation • Culture focused on accelerating customer value • Culture rewards engaging visionary customers in innovation • Marketing, Product Development, and innovation strategies prioritize needs of visionary customers • Actively lead re-visioning company for new opportunities • Set example by continually engaging visionary customers • Establish culture / compensation / initiatives that focus company on finding and engaging these customers in innovation
  7. 7. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Who are your most visionary customers?2 Identify CEO Acceleration Metrics • Have defined list of visionary customers in each major market segment • Focus and align company processes to identify and understand these thought leaders
  8. 8. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy What areas of innovation and customer engagement create the greatest value for your most visionary customers? 3 Identify CEO Acceleration Metrics • Clear map of where these customers are driving innovation and why • Assessment of what customer segments & innovation will drive greatest company growth • Links established between customer innovation zones and company strategies for innovation, products, customer engagement, and vendor partners • Focus company on identifying customer segments, innovation zones and engagement practices that create greatest value for customers and company
  9. 9. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy What unique value do your product, partnering, and engagement strategies create for your most visionary customers? 4 Develop CEO Acceleration Metrics • Clear definition and verification of how product, innovation, partnering, and customer engagement strategies create unique value for visionary customers within the innovation zones of highest and growth • Identification and engagement of innovation partners • Ongoing assessment and refinement of incoming trends and technologies and how they influence above • Focus company on continually assessing and refining and communicating that value
  10. 10. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How will innovations in technology and business impact your most visionary customers and how they value your solutions and innovation initiatives? 5 Develop CEO Acceleration Metrics • Identification of emerging technologies and business models • Assessment of risk / opportunity those create for key market / customer segments and for company • Assessment, exploration, investment / development roadmap • Prioritization, funding and support for continual evaluation, exploration and development of innovative ways to harness the above to create new value
  11. 11. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How are your customer insight and market intelligence programs creating leadership advantage for you and your most visionary customers? 6 Develop CEO Acceleration Metrics • Ongoing market insight and analysis in place designed to understand and assist visionary customers in mapping emerging technology and market opportunities and risks • Insight initiatives tied to primary innovation zones • Prioritize analysis in market and customer insight analysis for visionary customers. • Evaluating cross organizational sharing and action based on above.
  12. 12. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy What incremental value do your marketing and customer engagement strategies create for your most visionary customers? 7 Engage CEO Acceleration Metrics • Marketing programs focused on thought leadership • Definitive understanding of the innovation journey / process needs of visionary customers • Incorporation of those needs into marketing approach, customer engagement and materials • Support and funding for marketing initiatives and engagement processes focused on thought leadership and visionary customers • Validate value being created with visionary customers
  13. 13. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How do you align team skills, decision making, and management to support continual collaborative, customer value led innovation? 8 Transform CEO Acceleration Metrics • Lean company and Agile training, mentoring and methods in place • Leadership team with affinity and experience in emerging technology and trends • Decision process that focuses on investing in things that create breakthrough outcomes / value for customer and company • Advocate for Agile / Lean management • Build an executive team committed to Agile / Lean • Accelerate decision making to stay relevant in fast changing market • Emphasize time bound initiatives and investments based on customer validated business outcomes
  14. 14. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How do you align process improvement with the areas that create the greatest value for your most visionary customers? 9 Transform CEO Acceleration Metrics • Process optimization initiatives prioritized on accelerating delivery of value for visionary customers in customer segments and innovation zones that create growth and value • Processes continually refined to support Lean / Agile • Emphasis on customer value / outcome based metrics • Support and funding for marketing initiatives and engagement processes focused on thought leadership and visionary customers • Validate value being created with visionary customers
  15. 15. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy How engaged are visionary customers in your innovation and engagement strategy.10 Transform CEO Acceleration CEO Metrics • Visionary customers engaged in: • Strategy • Products • Innovation • Marketing & Service assessment • Act as a role model for engagement through customer advisory boards • Engaging in mutual discovery sessions and strategy formulation • Support / reward teams across company for engaging
  16. 16. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Creating Insanely Great Customers “There is a lot written about creating great companies, but dramatically less about how to create great customers, customers that fuel your company’s innovation engine and help drive it to greatness. This book does that. Bill Rusitzky, VP Strategic Alliances & Business Development Adobe Creating Insanely Great Customers, takes the concepts of customer development and puts them on steroids. The book helps you identify Insanely Great Customers, create an environment of "always on" innovation, and leverage today's technology to engage customers in Always-On Innovation.” Steve Johnson Product management guru, speaker, author Under 10 Consulting Click here to sign up for a free .pdf review copy
  17. 17. Creating Insanely Great Customers Accelerating Innovation Culture and Strategy Mike Connor Thank You mike@spicecatalyst.com Principal Chief Crazy Officer Creating Insanely Great Customers

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