Marketing Through the Rear View Mirror

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Marketers are swimming in data. Yet historical data alone will not show the way to future marketplace success. Intuition is needed.

And this presentation shows how to effectively link data and intuition for the kind of innovative success that every marketer needs.

Published in: Business, News & Politics
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Marketing Through the Rear View Mirror

  1. 1. Marketing Through the Rear View Mirror
  2. 2. Henry Ford and His Banker
  3. 4. The Data Explosion
  4. 7. The Curse of Excel
  5. 9. The Problem With Facts
  6. 10. What About Predictive Models?
  7. 11. How Much do You Trust Next Week’s Weather Forecast?
  8. 13. Intuition “ The Direct Knowing of Something Without the Conscious Use of Reasoning”
  9. 14. Columbus Ford Gates Jobs
  10. 15. DATA
  11. 16. DATA INTUITION
  12. 17. Trust Your Intuition!

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