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YouTube SEO Success: A Keyword Case Study by Mike Bryant

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Digital Olympus Winter Edition: Tuesday December 6th, 2016
Is Youtube search rankings where the real winners are in a highly competitive video market space? When was the last time you watched a relevant suggested video of your competitor?

This presentation takes a unique look at SEO channel success and proposes the theory that suggested video results can be more powerful than youtube search results.

Mike Bryant is a Digital Marketing Coordinator for Page One Power.

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YouTube SEO Success: A Keyword Case Study by Mike Bryant

  1. 1. SEO A Case Study by Mike Bryant #DigitalOlympus @MichaelRo22ss
  2. 2. 2006
  3. 3. I Joined April 1st, 2007
  4. 4. I like to hang out here
  5. 5. and here
  6. 6. The Home Page: Logged In Remember this page for later.
  7. 7. The Subscriptions Page Seriously!
  8. 8. 4-5 Same Channel Videos in Suggested Side Bar: Prime Real Estate! Below the fold there’s even more.
  9. 9. What the !?!
  10. 10. Welcome to the Superhero & Princess Genre • Spiderman and Elsa rule this Kingdom • Primarily silent films • Consistency in Theme at high frequency (five videos per week) • A channel can be self sustaining in only 7 weeks time • YouTube search ranking is NOT a key factor #DigitalOlympus @MichaelRo22ss
  11. 11. First month starts slow
  12. 12. First month starts slow
  13. 13. Where is it coming from? Not from search
  14. 14. 2nd month starts slow
  15. 15. 7th week SPIKES! 8th week EXPLODES!
  16. 16. Which Videos?
  17. 17. Feeding itself
  18. 18. 2nd best Newest
  19. 19. All in five months!
  20. 20. Theorized Formula: 1. Trending Topic or Competitor’s Content 2. Skyskraper Technique: a. Make it your own b. Make it better c. More Relevant & Up To Date 3. Continue Cherry Picking #DigitalOlympus @MichaelRo22ss
  21. 21. Browse Features?
  22. 22. I told you to remember!
  23. 23. The Home Page: Logged In Remember this page for later.
  24. 24. 30% Total Views!
  25. 25. Lastly: search
  26. 26. Whatever a spider can
  27. 27. I’m Not Done Yet! #DigitalOlympus @MichaelRo22ss
  28. 28. Suggested?
  29. 29. Suggested?
  30. 30. Feeding itself
  31. 31. Newest Top 3
  32. 32. My Challenge: ● Go make some videos ● Try this formula for 8 weeks ● Prove me wrong #DigitalOlympus @MichaelRo22ss
  33. 33. Thank You :) #DigitalOlympus @MichaelRo22ss

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