Social Media Presentation for Ohio Society of Healthcare Consumer Advocacy


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An overview about social media in healthcare

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Social Media Presentation for Ohio Society of Healthcare Consumer Advocacy

  1. 1. Social Media<br />Why it is important to all of us – patients, advocates, providersOhio Society of Heathcare Consumer AdvocacySept. 15, 2011<br />
  2. 2. Today’s presentation<br />Why you can’t ignore social media<br />What is social media – and what is its impact on healthcare<br />Catholic Health Partners social media strategy<br />Questions & Answers<br />
  3. 3. Social Media Revolution<br />A 2-minute video<br />
  4. 4. Why social media?<br />165 million Americans using social networks by 2014<br />57% of 55-64 year olds<br />28% 65 or older<br />142 million read blogs by 2013<br />One third of female social networkers check Facebook first thing in the morning!<br />
  5. 5. Pew Internet research findings<br /><ul><li>79% of American adults use the Internet
  6. 6. 47% of all adults use Social Media (59% of Internet users)
  7. 7. Social Media use has doubled since 2008
  8. 8. More than half of Social Media users are over 30 years old
  9. 9. 56% percent are female</li></ul>Source: Social Networking Sites and Our Lives - Pew Research Center<br />
  10. 10. Pew Internet research findings<br /><ul><li>1 in 4 internet users have:
  11. 11. Watched an online video about health.
  12. 12. Tracked weight, diet, exercise routine or other health indicator online.
  13. 13. Consulted online reviews of drugs/medical treatments (but very few post such reviews).
  14. 14. Source: The Social Life of Health Information, 2011 |</li></li></ul><li>What is social media?<br />Blogs<br />Facebook<br />YouTube<br />Twitter<br />LinkedIn<br />Foursquare<br />Google+<br />And many, many more…<br />
  15. 15. Hospital Social Media Types<br />
  16. 16. Pew Internet Research<br />Susannah Fox YouTube video “You can’t control the conversation, but you can be a part of it.”<br />
  17. 17. What is social media?<br />Conversation, not a lecture<br />Extension of everyday interaction<br />Group driven, not top-down <br />Messy, disorganized, hard to control<br />Tool, not a strategy or end-point<br />Where patients and employees spend time--Source: Ed Bennett<br />
  18. 18. What is social media?<br />People doing what people do:<br /><ul><li> Family
  19. 19. Friends
  20. 20. Work Colleagues
  21. 21. Neighbors
  22. 22. Community Members</li></ul>Talking<br />Arguing<br />Sharing<br />Connecting<br />Creating<br />with<br />--Source: Ed Bennett<br />
  23. 23. Pet Internet Research<br />Pew Internet’s research consistently shows that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. <br />As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions. <br />One in four internet users living with a chronic condition say they have gone online to find other people who share similar health concerns, for example. <br />
  24. 24. Healthcare reform<br />Ties what health-care providers are paid to health of patients<br />Hospitals lose $ for frequent readmissions<br />Share in savings for keeping patients healthy and out of hospital<br />“Patient engagement in improving their own health is critical to reducing health-care costs.”<br />--Cathy Levine, Universal Health Care Action Network of Ohio<br />
  25. 25. Catholic Health Partners social media strategy<br />Largest health system in Ohio<br />Mercy (Toledo, Cincinnati, Lorian, Tiffin… )<br />Community Mercy (Springfield, Urbana…)<br />Humility of Mary (Youngstown, Boardman…)<br />St. Rita’s (Lima)<br />Also in Kentucky, Tennessee<br />
  26. 26. Elements of Catholic Health Partners social media strategy<br /><ul><li> Listening – A virtual “focus group”
  27. 27. Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights
  28. 28. Sharing – Broadcasting news and information
  29. 29. Connecting – Making contacts with “movers and shakers”Facebook – Twitter – LinkedIn – YouTube – Blogs – and more…</li></li></ul><li>Catholic Health Partners social meda strategy <br />
  30. 30. Questions & Answers<br /> on TwitterCatholic Health Partners on FacebookCHPUpdate on YouTube<br />