Social media for non-profit foundations

377 views

Published on

An overview given to executives of non-profit foundations in the largest heathcare system in Ohio and one of the largest in the country.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
377
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media for non-profit foundations

  1. 1. Social Media overview<br />How could this help donor relations?<br />
  2. 2. What is social media?<br />Blogs<br />Facebook<br />YouTube<br />Twitter<br />LinkedIn<br />Foursquare<br />Google+<br />And many, many more…<br />
  3. 3. Why social media marketing?<br />165 million Americans using social networks by 2014<br />57% of 55-64 year olds<br />28% 65 or older<br />142 million read blogs by 2013<br />One third of female social networkers check Facebook first thing in the morning!<br />
  4. 4. Why social media marketing?<br />Build awareness<br />Enhance reputation<br />Drive traffic to website<br />Bolster proactive media relations<br />Increase reach of message<br />Converse with “brand advocates”<br />
  5. 5. How do you use social media for relationship building, reputation mgt. …<br /><ul><li> Listening – A virtual “focus group”
  6. 6. Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights
  7. 7. Sharing – Broadcasting news and information
  8. 8. Connecting – Making contacts with “movers and shakers”</li></li></ul><li>Questions & Answers<br />mjboehmer@health-partners.org@CHPUpdate on TwitterCatholic Health Partners on FacebookCHPUpdate on YouTube<br />

×