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Sustainable MicroBreweries, Inc. of Asheville, North Carolina


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Sustainable Microbreweries, Inc. of Asheville, North Carolina
Sustainable Water Management Plan
Michael R. Barr, Alicia M. Case & Sara DeWald
November 2012

M.Sc. in Sustainability Management | SUS 601 - Introduction to Sustainability
National University

Sustainable Microbreweries, Inc. holds the value of water as a human right and furthers our commitment to its value in the production of world-class quality beer beverages. The importance of sustainability is visible in our partnerships with suppliers who share our best practices in water management, our devotion to the communities and watersheds that are affected by our carefully calculated operations, and our acknowledgement of the intricate relationship between business and ecological nourishment.

In assessment of our water management strategy, we formed four key questions to help us along the road to sustainable water management:
• What land use and development strategies can be utilized at our facility to reduce water system resource and energy demands?
• What water efficiency and renewable energy standards, and conservation best management practices need to be identified for cost effective facility/infrastructure upgrades to the existing water system?
• Can our Water Management Plan efforts promote a rate restructuring for our business to encourage water conservation while protecting revenue?
• What outreach and education tools and strategies can be utilized for encouraging water conservation to our patrons and customers?

Published in: Leadership & Management
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Sustainable MicroBreweries, Inc. of Asheville, North Carolina

  1. 1. Sustainable microBreweries, Inc. of asheville, north carolinaSustainable Water Management PlanEnvironmentally Sound, Qualitatively Better! Mike Barr, Alicia Case, & Sara DeWald National University SUS 601 – Introduction to Sustainability
  2. 2. Introduction and proposalBuy and renovate an existing building, adjacent open space, andparking lot in the historic downtown area. The brewery and pub willincorporate a water management strategy that meets best managementpractices for water conservation while producing a superior productmeeting high standards for preserving taste, flavor, purity, andfreshness.• Land use and development strategies• Water efficiency standards and conservation best management practices • Cost effective facility/infrastructure upgrades to the existing water system• Water Management Plan vs. Rate Restructuring?• Water resource management vs. Renovate/Reuse existing structure and interiors• Outreach, education tools and strategies • Encouraging water conservation to patrons and customers
  3. 3. City of asheville• Historically and Architecturally Diverse• Bars, Brewpubs, Micro Craft Breweries• Strategic Operating Plan 2012-2013 • Leadership in Energy and Sustainability • Build all Municipal Buildings to LEED Gold Standards • Achieve Energy Reduction of 2001 Standards by 2040 • Proactive Water Management Strategy
  4. 4. Asheville Watershed• 22,000 Acres Ecosystem• Designated a Protected Area• Conservation Easement• Largest Contiguous Spruce- Fir Forests in the Area• Timbering/Logging Efforts
  6. 6. SUSTAINABLE WATER MANAGEMENT PLAN wastewater• Wastewater most significant creations in brewery process.• Sustainable Microbreweries generates 5.2L of waste water per L of beer produced.• Tank installation for wastewater treatment to stay on site.Targets - 3.5L/1.0L wastewater to beer by 2015 - treat all wastewater on site by 2015
  7. 7. SUSTAINABLE WATER MANAGEMENT PLAN facility (outdoors)• Installation of Greenroof -reduces heat island effect -provides building insulation -reduces storm water runoff -peak runoff flow rates are reduced by 50-90% comparedto conventional roofs• Cisterns for Water Storage -water from greenroof stored in basement -used for irrigation of planting spaces• Xeriscaping for outdoor spaces -Can reduce water consumption by 50% -minimize turf areas, plant native low-water plants, porous paving materials
  8. 8. SUSTAINABLE WATER MANAGEMENT PLAN facility (indoors)• BATHROOMS HET & Waterless Urinal, low-flow aerated faucets, system pressure• COOLING SYSTEMS Single pass unit modified to closed loop• BOILERS • Condensate return system • Blowdown heat exchangers • Monitoring of boiler chemical residuals
  9. 9. Sustainability Practices and Social License
  10. 10. TOOLS• SUSTAINABILITY REPORT Internal link- Made accessible to employees for reference• Employee Tips for Footprint Reduction• Take shorter showers• Low-flow faucet aerators and shower heads• Wash only full loads of laundry• Install a xeriscaped landscape• Water deeply and infrequently
  12. 12. THANK YOU!REFERENCES20-20 Site. (2012). Flush With Fun Toilet Facts. Retrieved from, NC (December 1996). Asheville Watershed Conservation Easement. Retrieved from, L. (September 28, 2010). REI: Portrait of a Responsible Company. Retrieved from Storm System (2011). Eco-Smart. Retrieved from, J. (2012) Moffett: Asheville watershed rules shouldn’t be too restrictive. Retrieved from Water Resources Association. (2009). Promoting Effective Water Management: Policies and Procedures. Retrieved from, A. (2005). The Sustainability Revolution: Portrait of a Paradigm Shift. Gabriola Island, Canada: New Society Publishers.Forests Monitor (2006). Environmental Impacts of Logging. Retrieved from Impact. (February 2011). The CEO Water Mandate. Retrieved from Energy Management Program. (October 2002). Domestic Water Conservation Technologies. Retrieved from Roof F.A.Q (2012). Green Roofs for Healthy Cities. Retrieved from, P. (01/28/2010). Does Business Need A Social License? Belgium Brewing Company. (2011). Sustainability Management System. Retrieved from,%202011%20for%20external%20release.pdfPEPSICO (2012). Environmental Sustainability: Water. Retrieved from Department of Energy. (February 25, 2011). Federal Water Efficiency Best Management Practices. Retrieved from Environmental Protection Agency. (November 5, 2012). Developing a Water Management Plan. Retrieved from, Wastewater, & Wetlands (2012). Massachusetts Department of Environmental Protection. Retrieved from