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WHEN
IMMATERIAL
AND
 MATERIAL
 WORLDS
      MELT    Something new,
               something old,     BETA
              something Melt!
      B Y   M I I K K A   L E I N O N E N
This is the
WORLD
of humans.
It can be
 devided
 in two.
IMMATERIAL


MATERIAL
Defining
Qualities?
Scarcity
Abundance


 Scarcity
Abundance
Fierce competition is
 driving companies
    to search for
 a competitive edge
  from immaterial
        world.
Abundance
 "Thinking
  outside
  the box"
FOR EXAMPLE:


           Brand

IMMATERIAL


 MATERIAL
       Product
FOR EXAMPLE:


Values,
Stories

 IMMATERIAL


    MATERIAL
Companies
As a combination of
 fierce competition
 and technological
    advances....
...the material world
is pushing itself into
    the immaterial
       world...
...and many
everyday elements
  are losing their
  material form.
Information
News
Entertainment
Discussions
Social
relationships
At the same time
 the immaterial
world is finding
 material forms.
Thinking
Sharing
emotions
Where material meets immaterial.




WELCOME
TO THE ERA OF

MEL .
   T
Lets look at Melt from a web
    service perspective.
What makes
a great web service?
1
 It moves
something
 from it's   1
 material
   form.
2

            2
         It makes
        something
1
        immaterial
           more
         material.
2




              3
  1




              3
It has a significant affect on
     the material world.
4
It has a significant affect on
    the immaterial world.



              4           2




              3
  1
4   2


    5

    3
1




                5
            It melts.
4
             It has a significant affect on
                 the immaterial world.



                           4           2

    1                                              2
                           5
 It moves                                      It makes
something                                     something
 from it's                 3                  immaterial
               1
 material                                        more
   form.                                       material.

                           3                       5
             It has a significant affect on    It melts.
                  the material world.
is the master of Melt.

          4      2


          5

          3
    1
What's Your
Melt Strategy?
      4   2


      5

      3
  1
By


 MIIKKA
LEINONEN

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Melt