How to turn FREE into profit

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How can you make money by giving things away for free? This is the theory.

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  • Agree totally with your perspective about customers 'finally becoming kings'. We have to really 'get inside their heads' and appreciate their needs and desires before developing any sort of marketing plans. All too often, companies stodgily (new word?) and conceitedly 'do as they've always done' without appreciating these key points, and then they who suffer the consequences! Like your philosophy!
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  • Thanks! Chris has some very interesting views about free economy. But I think free web is not the whole deal. Customers are finally becoming kings and companies have to understand how to serve them better. That's why the understaning of GIVING is so vital. That's what my sldes are about.
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  • Great slideshow, and very relevant topic. How do you make money on the internet when everything is free? Chris Anderson (The 'long tail' guy) is working on a book on this subject as well (see this months wired magazine for a excerpt).
    http://www.wired.com/techbiz/it/magazine/16-03/ff_free
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  • Great slideshow, and very relevant topic. How do you make money on the internet when everything is free? Chris Anderson (The 'long tail' guy) is working on a book on this subject as well (see this months wired magazine for a excerpt).
    http://www.wired.com/techbiz/it/magazine/16-03/ff_free
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How to turn FREE into profit

  1. 1. WWW.STRATEGY of G I V I N G . C O M How FREE TURNS INTO PROFIT B Y M I I K K A L E I N O N E N
  2. 2. WWW.STRATEGY of G I V I N G . C O M To
understand
free,
 you
have
to
understand
 the
basic
principles
 of
giving.
  3. 3. WWW.STRATEGY of G I V I N G . C O M
  4. 4. WWW.STRATEGY of G I V I N G . C O M Giver Receiver
  5. 5. WWW.STRATEGY of G I V I N G . C O M
  6. 6. WWW.STRATEGY of G I V I N G . C O M Giving is
divided
in
two
 consecutive
 processes.
  7. 7. WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS
  8. 8. WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS REDEMPTION PROCESS
  9. 9. WWW.STRATEGY of G I V I N G . C O M Both
of
which
can
 be
further
divided
 into
two
parts.
  10. 10. WWW.STRATEGY of G I V I N G . C O M The
first
part
in
giving
 is
the
most
distinct
and
the
 most
visible.
At
the
same
 time,
it
is
the
hardest.
  11. 11. WWW.STRATEGY of G I V I N G . C O M Giving
process
is
 only
actualized
 when
the
receiver
 accepts
it.
  12. 12. WWW.STRATEGY of G I V I N G . C O M Receiving
a
gift
always
 triggers
a
motion
 in
the
receiver
that
ignites
 the
redemption
process.
  13. 13. WWW.STRATEGY of G I V I N G . C O M Giver
needs
to
be
ready
 to
receive
and
utilize
 the
surfaced
motion,
 whatever
its
form.
  14. 14. WWW.STRATEGY of G I V I N G . C O M Okay...
  15. 15. WWW.STRATEGY of G I V I N G . C O M How
does
 this
turn
into
 profit?
  16. 16. WWW.STRATEGY of G I V I N G . C O M
  17. 17. WWW.STRATEGY of G I V I N G . C O M The
gift
has
to
be
 
cost
efficient
to
produce and
to
deliver.
  18. 18. WWW.STRATEGY of G I V I N G . C O M The
gift
has
to
be
 
something
the
receiver finds
valuable.
  19. 19. WWW.STRATEGY of G I V I N G . C O M The
generated
motion
 has
to
be
something
that
 comes
naturally
from
 the
receiver.
  20. 20. WWW.STRATEGY of G I V I N G . C O M The
generated
motion
 has
to
be
valuable
for
 the
original
giver.
  21. 21. WWW.STRATEGY of G I V I N G . C O M This
is
how
free turns
into
profit.
  22. 22. WWW.STRATEGY of G I V I N G . C O M DOWNLOAD THE FREE BOOK: WWW .STRATEGY of GIV I NG.CO M

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