WhatisClashofClans? Clash of Clans is
a social real-time online strategy game designed for mobile touch screen devices. The game involves building a village, gathering resources, attacking other villages and teaming up with fellow players to form clans. BACKGROUND
Players may feel advancing their
villages is important in order to correspond with the players’ skills, to receive admiration from others, or out of simple curiosity to see what the future holds. THE PLAYERS’ NEEDS EXIST IN NONLINEAR TIME. BA C
THE GAME IS PORTRAYED AS
IF HAPPENING IN ”REAL TIME”. The material “real time” is embedded firmly into the gameplay. Constructing a defense structure for a village may take several days. Advancement takes longer as the game progresses. BA C
Players are offered ways to
fulfill their immaterial needs by “bending the time” – by momentarily escaping the material time by buying gems as in-app purchases. THE GAME ACTUALLY TAKES PLACE IN ”MELT TIME”. THIS APPEARS TO BE LINEAR, BUT CAN BE ALTERED. BA C
REACHING AS MANY PLAYERS
AS POSSIBLE Clash of Clans is a free-to-play game epiphyte in Apple and Google ecosystems. APPLE AND GOOGLE ECOSYSTEMS SCALE LAYERA TOOL LAYERCHOME LAYERB Clash of Clans is here!
Inviting players to create their
own “homes” inside the game by letting players build villages and clans as they wish. HOME LAYERB TOOL LAYERCSCALE LAYERA HANDING OVER OWNERSHIP TO THE PLAYERS Players’ “homes”
Players can advance their villages
by collecting coins, elixir and gems. OFFERING VARIOUS TOOLS TO ADVANCE IN THE GAME TOOL LAYERCSCALE LAYERA HOME LAYERB Tactics and skills
PROFIT SOME OF THESE TOOLS
CAN CAN HAVE PAID OPTIONS SCALE LAYERA HOME LAYERB TOOL LAYERC Gems can be also be purchased during the game.
PROFIT SCALE LAYERA HOME LAYERB
TOOL LAYERC The free-to-play model typically involves only a few percent of players actually spending money on the game, while most play for free.