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QQML conference presentation

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Presentation at the QQML2009 conference Chania, Crete, Greece: 26-29 of May 2009

Summary: http://www.isast.org/images/BOOK_OF_ABSTRACTS_QQML_teliko.pdf

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QQML conference presentation

  1. 1. Potential Uses of Web 2.0 Tools for Library Client Communication and Relationship Development Jadranka Lasic-Lazic [email_address] Mihaela Banek Zorica [email_address] Goran Bubas [email_address] University of Zagreb, Croatia
  2. 2. What is Web 2.0 <ul><li>Change in the web space </li></ul><ul><li>New version (constant beta) </li></ul><ul><li>Combination of several trends </li></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Personalization and collaboration </li></ul></ul><ul><ul><li>Democracy of marketing </li></ul></ul><ul><ul><li>Richer online applications </li></ul></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  3. 4. Web 1.0 vs. Web 2.0 <ul><li>Web 1.0: </li></ul><ul><ul><li>Static web pages </li></ul></ul><ul><ul><li>Data usage from large databases </li></ul></ul><ul><ul><ul><li>web as repository </li></ul></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>interactivity </li></ul></ul><ul><ul><li>Content generated by the </li></ul></ul><ul><ul><ul><li>web 2.0 as a collaboration platform </li></ul></ul></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  4. 5. EVERYBODY has a possibility to Web 2.0 create publish share collaborate influence connec QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  5. 6. http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg
  6. 7. Library 2.0 <ul><li>reaction to the web-based developments in ICT and the widespread use of social software </li></ul><ul><li>Curran et al., 2007 </li></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  7. 8. Library 2.0 concept <ul><li>reflects user-centeredness; </li></ul><ul><li>is related to multi-media environments and communication channels; </li></ul><ul><li>provides the customer with the experience of social presence and enables interaction with librarians and other users; </li></ul><ul><li>is communally innovative, i.e. works as a community service adaptable to change and allows users to initiate and guide this change of services related to seeking and utilizing information </li></ul><ul><li>Manes, 2006 </li></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  8. 9. Research hypotheses <ul><li>H1: Students of informatics are familiar with Web 2.0 tools. </li></ul><ul><li>H2a: Librarians at higher education institutions have sufficient computer/information literacy to use Web 2.0 tools. </li></ul><ul><li>H2b: Librarians at higher education institutions find Web 2.0 tools to be potentially useful in their libraries. </li></ul><ul><li>H3: Public libraries in Croatia use Web 2.0 tools on their websites for interaction with clients/users. </li></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  9. 10. Methods <ul><li>First study - use of Web 2.0 tools by students of Informatics - rate their knowledge of various Web 2.0 tools </li></ul><ul><ul><li>285 students </li></ul></ul><ul><ul><li>20-25 years of age; 75% male and 25% female. </li></ul></ul><ul><li>Second study - use of Internet by librarians and their computer/Internet literacy and usage of Web 2.0 tools </li></ul><ul><ul><li>51 librarians (higher education institutions in Croatia). </li></ul></ul><ul><ul><li>1 to 35 years of work experience in a library (14 years on average); 92% of them female. </li></ul></ul><ul><li>Third study -public libraries websites and implementation of Web 2.0 tools </li></ul><ul><ul><li>124 cities and towns in Croatia </li></ul></ul><ul><ul><li>41 cities and towns and they were searched for the use of Web 2.0 tools </li></ul></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  10. 11. Results <ul><li>most of students were familiar with popular tools/services like wikis, blogs, YouTube and MySpace/Facebook </li></ul><ul><li>less than 50% had more than scarce knowledge of a Flickr, Delicious or even Second Life. </li></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  11. 12. S tudents knowledge of a specific Web 2.0 tool QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  12. 13. QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  13. 14. Public libraries with websites, and their use of Web 2.0 tools QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  14. 15. Curriculum change <ul><li>Department of Information Sciences, Faculty of Humanities and Social Sciences, University of Zagreb </li></ul><ul><li>Two new courses introduced: </li></ul><ul><ul><li>Information literacy (theoretical approach) </li></ul></ul><ul><ul><li>E-learning (practical) </li></ul></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr
  15. 16. Conclusion <ul><li>Library rule </li></ul><ul><ul><li>“ L ibraries are for users and every user its’ book ” </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><li>Changes in LIS curriculum </li></ul><ul><li>Training of librarains </li></ul><ul><li>Educating users </li></ul>QQML, May 2009 Mihaela Banek Zorica UNIZG/FHSS/DIS mbanek @ ffzg .hr

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