Tourism & Urban Transformation - Miguel Ruano

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Synergies between tourism and urban transformation

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Tourism & Urban Transformation - Miguel Ruano

  1. 1. Tourism & Urban Transformation Miguel Ruano Architect & Masterplanner
  2. 2. Tourism: A Global Industry 808 million international tourist arrivals in 2005 (+5,5%) Europe 444 million 55% Asia / Pacific 156 million 19% Americas 133 million 16% Africa 37 million 5% Middle East 38 million 5% Source: UNWTO 2006
  3. 3. International Tourism Receipts US$ 624 billion / € 501 billion Europe 53% Middle East 3% Africa 3% Asia / Pacific 20% Americas 21% Source: UNWTO 2006
  4. 4. World’s Top Tourism Earners International Tourism Receipts (US$ billion) 2004* 2003 Rank Market share 2004 Population 2004 (million) Receipts per capita (US$) World 1 2 3 4 5 6 7 8 9 10 525 624 100 6373 98 United States Spain France Italy Germany United Kingdom China Turkey Austria Australia 64,5 41,8 37,0 31,2 23,0 22,7 17,4 13,2 14,1 10,3 74,5 45,2 40,8 35,7 27,7 27,3 25,7 15,9 15,4 13,0 11,9 7,3 6,5 5,7 4,4 4,4 4,1 2,5 2,5 2,1 290 40 60 58 82 60 1291 68 8 20 257 1125 679 615 336 454 20 233 1888 656 Source: World Tourism Organization (UNWTO) (Data as collected by WTO November 2006)
  5. 5. World’s Top Tourism Spenders International Tourism Expenditure (US$ billion) 2003 2004* Rank Market share 2004 Population Expenditure 2004 per capita (million) (US$) World 1 2 3 4 5 6 7 8 9 10 525 624 100 6373 98 Germany United States United Kingdom Japan France Italy Netherlands Canada Russian Federation China 64,7 56,3 48,5 28,9 23,6 20,6 14,6 13,2 12,9 15,2 70,9 65,6 55,9 38,2 28,6 20,5 16,4 16,0 15,7 19,1 11,4 10,5 9,0 6,1 4,6 3,3 2,6 2,6 2,5 3,1 82 290 60 127 60 58 16 32 145 1291 860 226 931 300 476 354 1011 497 109 15 Source: World Tourism Organization (UNWTO) (Data as collected by WTO November 2006)
  6. 6. International Tourist Arrivals 1950-2020 Actual Forecasts 1,600 1.6 bn 1,400 million 1,200 1,000 Middle East 1 bn Africa Asia/Pacific 800 600 400 808 mn Americas Europe 25 mn 200 0 1950 1960 1970 1980 1990 2000 2010 2020 • 6.5% per year: Average growth rate (1950-2005) • 4.1% per year: Estimated average growth rate (1995-2020) Source: UNWTO 2006
  7. 7. International Tourist Arrivals, 1995-2020 Base Year 1995 Forecasts 2010 2020 (Million) Market share (%) Average annual growth rate (%) 1995 2020 1995-2020 World 565 1006 1561 100 100 4.1 Africa 20 47 77 3.6 5.0 5.5 Americas 110 190 282 19.3 18.1 3.8 Europe 336 527 717 59.8 45.9 3.1 Middle East 14 36 69 2.2 4.4 6.7 South Asia 4 11 19 0.7 1.2 6.2 East Asia + Pacific 81 195 397 14.4 25.4 6.5 Source: UNWTO 2006
  8. 8. Direct Consumption = Travel & Tourism Industry + Indirect Demand = Travel & Tourism Economy Source: WTTC
  9. 9. World - T&T Industry GDP 2007  Travel & Tourism GDP Associated with Visitor Consumption (Direct)  US$ 1.9 billion in 2007  US$ 3.1 billion in 2017  3.6% of Global GDP in 2007  3.3% Real Growth p.a. (2008-2017) Source: WTTC
  10. 10. World - T&T Economy* GDP 2007  Travel & Tourism GDP Associated with T&T Demand (Direct + Indirect)  US$ 5.4 trillion in 2007  US$ 9.8 trillion in 2017  10.4% of Global GDP in 2007  3.9% Real Growth in 2007  3.9% Real Growth p. a. (2008-2017) Source: WTTC *WTTC Concept
  11. 11. World - T&T Economy* Employment 2007  Travel & Tourism Employment associated with T&T Demand (Direct + Indirect)  231 million Jobs in 2007  8.3% of Global Employment in 2007  262 million Jobs in 2017  8.3% of Global Employment in 2017  1.3% Real Growth p.a. (2008-2017) (4,799,000 p.a.) Source: WTTC *WTTC Concept
  12. 12. T&T Economy Employment Top Ten Job Creators (2008-2017 Employment Growth, Jobs) 1 China 3,222,280 2 India 2,714,890 3 Brazil 1,896,923 4 Japan 1,868,803 5 Mexico 1,321,671 6 US 1,085,700 7 Vietnam 890,916 8 Pakistan 828,640 9 Spain 812,779 10 France Source: WTTC 808,848
  13. 13. Travel &Tourism Demand Travel & Tourism Demand (2007-2017 US$ mn) 1 United States 2 China 1,571,015 3 Japan 981,437 4 Germany 744,910 5 United Kingdom 605,124 6 France 542,658 7 Spain 503,957 8 Italy 395,970 9 Russian Federation Source: WTTC 3,067,977 324,352 10 Canada 311,412
  14. 14. Potential Challenges     Climate Change > Restrictions to Travel? Teleconferencing, Virtual Experiences? Security Concerns Infrastructure Constraints
  15. 15. Positive Drivers  More holidays, shorter holidays  “City Breaks”  Everybody wants to see Europe
  16. 16. Industry direct impact 79,000 jobs in tourism €2.8 billion GDP contribution Overall impact (2007) • • • • Industry Indirect impact 21,000 jobs in suppliers to core tourism industries €760 million of GDP contribution Source: WTTC 139,000 jobs €5.4 billion GDP contribution 9% of Lisbon’s GDP €780 million in tax Economy induced impact 39,000 jobs €1.8 billion of GDP contribution
  17. 17. Visitor exports €3.2 billion in visitor spending, of which 85% by foreign visitors Investment €1.2 billion (11% of Lisbon’s total invest.) Total T&T demand (2007) Personal consumption €3.4 billion spend by locals (including trips abroad) €9.5 billion, of which €4.1 billion in imports Export of goods €570 million of tourism related exports of goods Government spending An estimated €460 million of current operating funds Source: WTTC
  18. 18. T&T Lisbon 2007 T&T Lisbon 2017 (a) Overall contribution • 139,000 jobs (9.8%) • €5.4bn of GDP (9.1%) (a) Overall contribution • 190,000 jobs (13.3%) • €10.3bn of GDP (11.3%) (b) Foreign visitor exports • 2.5mn arrivals • €2.8bn of spending (b) Foreign visitor exports • 3.8mn arrivals • €6.4bn of spending This forecast assumes: • Continued expansion of city-break tourism supported by the increased activity of both budget and regular airlines. • Development of new tourism products, diversification. To realise this tourism potential, Lisbon must sustain efforts to attract foreign visitors and facilitate new business ventures Source: WTTC
  19. 19. Key Success Principles  Governmental Agencies must Recognize Tourism as Strategic Priority  Business Balancing Economics with Social, Cultural and Natural Environments  Public & Private Sector Synergy  Infrastructure  Leadership  Vision
  20. 20. Many Thanks Vielen Dank Muchas Gracias

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