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Geographic knowledge discovery (PhD Theme) by Roberto Zagal

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Article published in ACMGIS 2016, November 2016
It is part of a project and PhD Theme in Labmovil-UPIITA-IPN, SEPI-UPIITA-IPN

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Geographic knowledge discovery (PhD Theme) by Roberto Zagal

  1. 1. Geographical Knowledge Discovery applied to the Social Perception of Pollution in Mexico City Roberto Zagal,Instituto Politecnico Nacional, ESCOM-IPN Felix Mata, Instituto Politecnico Nacional, UPIITA-IPN Christophe Claramunt, Naval Academy Research Institute 1
  2. 2. Introduction (1) • Traditionally Pollution Data has been produced by institutions, government and vendors • But now… the Pollution Data is produced by persons, too 2
  3. 3. Information about Pollution topic is expressed in different ways by: − Government, − News media − People in social networks Introduction (2)
  4. 4. Introduction (3) But… What about the certainty of this information?
  5. 5. Introduction (4)  What about ...  inconsistency? Id Type Description 1 Tweet newspaper1 The index of IMECAS is 135 #CDMX 2 Tweet Newspaper2 @ the #contamination of air is 127 IMECAS #CDMX #bad #new 
  6. 6. Related work • The social data problem has been faced: 1. KDD and Social Mining 2. Formal publications (news media) guide the classification of the interests of social media users [1] 3. Opinion mining and topic modeling [2]. But not using a GKD with an approach of crossing data layers 6
  7. 7. Goal Know how to:  Discover the certainty level of information by  Crossing geographic and social information 7
  8. 8. 8 Solution proposed: GKD Framework For Data Air Polluttion Phase 1 Phase 2 Phase 3
  9. 9. Data extraction: Sample tweet (Phase 1) 9 Id Type Description 1 Tweet newspaper1 TheThe index of IMECAS is 135 #CDMX 2 Tweet Newspaper2 @ the #contamination of air is 127 IMECAS #CDMX #bad #news  We consider tweets from accounts that periodically reports data of air pollution
  10. 10. Data extraction: Domain Detection (Phase 1) 10 Id Type Description 2 Tweet Newspape r2 @ #contamination air is 127 IMECAS #CDMX #bad #new The post is related to a pollution topic
  11. 11. Preprocessing (Phase 2) • Emotion detection [3] • Location extraction 11 Id Type Description 2 Tweet Newspaper2 @ #contamination air is 127 IMECAS #CDMX #bad #new 
  12. 12. • If we detect to which category belongs each set of data: • Health and Pollution, Transport and Pollution Then, we can select which data sources should beThen, we can select which data sources should be crossed with the tweet , in order to discovercrossed with the tweet , in order to discover KnowledgeKnowledge 12 Classification C5 algorithm (Phase 3) Id Description Category 2 @ #contamination air is 127 IMECAS #CDMX #bad #new  Health and pollution
  13. 13. Crossing data (Phase 4) • Example 1: • Inconsistencies in tweet 1 and 2? 13 Id Type Description 1 Tweet Newspaper1 The index of IMECAS is 135 #CDMX 2 Tweet Newspaper2 @ the #contamination of air is 127 IMECAS #CDMX  What is correct?
  14. 14. How to know what tweet is correct? Answer: It was classified in the domain of: Health and pollution ( In Phase 3 ) Then The official data from Healt reports and pollution reports are selected to be crosssed with the Tweet (in Phase 4) 28/10/16 Crossing data (Phase 4)
  15. 15. Crossing data (Phase 4) • Data are crossed considering different attributes, from the tweet is taken the date and hour of publication • When is crossed with the date and hour from official reports of air quality: a match is found 28/10/16
  16. 16. We discovered the tweets are correct but with different location (the location is not include in the original tweet) 28/10/16 1 Tweet newspaper1 The index of IMECAS is in 135 #CDMX #Taxqueña 10:00 hours 2 Tweet Newspaper2 The #contaminación of air is in 127 IMECAS #CDMX  #Indios Verdes 15:00 hours Knowledge Discovered! Crossing data (Phase 4)
  17. 17. Other preliminary results • Following the same approach • Knowledge discovered: what topic are talked by region 17 Topic Geographic Period Health South , West March-June Transport North, East January December Policy and programs Center January December Pollution Surrounding Mexico City January-June Public roads Surrounding Mexico City January- December
  18. 18. Conclusions and Future work • The integration of the geographical and temporal dimensions allow us to discover data correlations knowledge can increase certainty of some information in social networks . • The main contribution is the domain discovery and classification of information is a key element of news aproaches for to discover geographic information. 18
  19. 19. Conclusions and future work • Future work • Use of clustering or deep learning approaches to improve the classification process • The location detection is a hard problem. It can be test another machine learning methods for social media [4, 5] • ¿How can we improve the geographic discovery knowledge considering no explicit links between traditional data sources and social sources? 19
  20. 20. Many Thanks! Questions? Roberto Zagal zagalmmx@gmail.com IPN, México 28/10/16
  21. 21. References [1] Jonghyun Han, Hyunju Lee, Characterizing the interests of social media users: Refinement of a topic model for incorporating heterogeneous media, Information Sciences, Volumes 358–359, 1 September 2016, Pages 112-128, ISSN 0020-0255. [2] Schubert, E., Weiler, M., & Kriegel, H. P. (2014, August). Signitrend: scalable detection of emerging topics in textual streams by hashed significance thresholds. In Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 871-880). ACM. architecture for analysis of feelings in Facebook with semantic approach (Spanish), pp. 59–69; rec. 2014-06-22; acc. 2014-07-21 59 Research in Computing Science 75 (2014). http://www.rcs.cic.ipn.mx/rcs/2014_75/ [4] Ting Hua, Liang Zhao, Feng Chen, Chang-Tien Lu, and Naren Ramakrishnan. 2016. How events unfold: spatiotemporal mining in social media. SIGSPATIAL Special 7, 3 (January 2016), 19-25. DOI=http://dx.doi.org/10.1145/2876480.2876485 [5] Takeshi Sakaki, Makoto Okazaki, and Yutaka Matsuo. Earthquake shakes twitter users: real-time event detection by social sensors. In Proceedings of the 19th International Conference on World Wide Web, pages 851–860. ACM, 2010. 28/10/16

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