Native Public Media Presentation 8.10.09


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Midwest Rural Assembly
August 10, 2009
Broadband and Rural Communities
presented by Loris Taylor

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  • We work with 33 Native Public Radio Stations that serve communities from the Alaskan tundra to the Arizona pueblo to the Native American populations of America’s largest cities. They are the heart and soul of our system, and give us the inspiration to create opportunities to enlarge our system so that all of Indian Country can have access to their own media, whether from a terrestrial radio station or from developing new technology for change. Paint a broad picture of the various differences of stations in terms of location, service, size, etc etc According to data compiled by the National Federation of Community Broadcasters, Native-owned radio stations account for less than 0.3% of the more than 13,000 radio stations in the United States. That statistic will change in the very near future as a result of some important work we were able to do this past year. ( roll comments into NCE, Blue print, advocacy, etc etc --- next slide is full map of US )
  • There have been tangible results from our policy and advocacy work to advance Native media access, ownership and control. Last October, the FCC sponsored an open filing window for non commercial and educational licenses and xx tribal entities applied, 3 have received construction permits and xxx are still….. Soon we will be adding another 3 dots to our map and increasing our ownership percentage by xxxx ( MAKE A JOKE HERE !! ) But for those locations that will never have a terresterial radio station b/c of no spectrum, we are actively at work on our media blue print plan, helping tribal communities access media through a variety of formats and on their own terms. Native Public Media encourages Native communities to pursue affordable , accessible and participatory media options – podcasting, Wi Fi, blogging, Low Power FM and Internet radio. The blueprint serves as both guide and plan and is the basis for much of our direct consultative work with stations.
  • Respondents from over 58 Tribes living in 22 states completed the Native Public Media Blueprint Project “IT Infrastructure Survey” conducted in April-May 2009. Surveys Completed: 86 surveys were completed (as of May 22, 2009), 81 of these 86 surveys (94%) were fully completed. Respondent Age: young adult to elderly (1934 to 1987) median birth year being 1960. Educational Background: 12% of survey respondents had a high school degree or less; 45% had technical/vocational or some college education; 23% had completed college; and 20% had an advanced degree or post-graduate training. Employment: 68% of respondents were employed full-time with an additional 10% employed part-time, self-employed (6%), retired (4%), or students (2%). Income: fairly affluent, with a median yearly household income of $50,000-75,000; however, 1 in 4 respondents had a total family income of less than $40,000/year. Tribal Website: Only 5% of respondents reported that their tribe did not have a website while 88% said their tribe did have a web presence (7% were unsure). A majority of respondents reported that their Tribe's website was used for : posting events (86%), photos or videos (81%), health and safety advisories (80%), Press releases (79%), and job announcements (71%). Tribal websites are rarely to never used for streaming tribal radio stations (17%), podcasting (0%), or blogging (0%). Where do you get the news: the Internet (71%), followed by television (61%), Newspapers (45%), radio (41%), and magazines (8%).
  • Native Public Media Survey respondents were more connected than the national average. A vast majority of respondents used computers at work (95%) and home (89%), while schools and tribal/community centers were utilized by roughly half the respondents for computer access.
  • All but one respondent (99%) reported using the Internet and to receive e-mail at least occasionally, compared with a national average of 73% (according to the Pew Internet and American Life Project Spring Tracking Survey 2008. In addition, a vast majority of Native Public Media survey respondents had accessed the Internet on the day prior to the survey
  • 4 out of every 5 survey respondents have been Internet users for over half a decade, while less than 10% had been online for less than 3 years. These results parallel those found in the Pew 2008 Spring Tracking Survey where 10% of respondents had been online 3 years or less and 87% had been online for more than three years (with 73% stating they had been online for six or more years).
  • Native Public Media Presentation 8.10.09

    1. 1. NPM Policy Positions and Research by Loris Taylor
    2. 2. 33 Native Public Radio Stations South Dakota Washington Wisconsin Wyoming Montana New Mexico North Dakota Oregon Alaska Arizona California Colorado
    3. 3. Media Ownership for 563 Native Nations <ul><li>MPR Photo/Tom Robertson </li></ul>2007 NCE window 37 Tribes 51 new license applications 35 new construction permits
    4. 4. Native Public Media <ul><li>Initial Results of Blueprint Project IT Infrastructure Survey </li></ul><ul><li>Policy Positions </li></ul>
    5. 5. What is the Blueprint Survey and Why is it Important? <ul><li>The first comprehensive assessment of media and internet technology in Indian Country. </li></ul><ul><li>Provides much needed data. </li></ul><ul><li>Provides a “snapshot” of what services exist in Indian Country. </li></ul><ul><li>Demonstrates need. </li></ul>
    6. 6. Participant Demographics <ul><li>Respondents </li></ul><ul><li>From 58 Tribes living in 22 states. </li></ul><ul><li>Completed 86 surveys to-date. </li></ul><ul><li>Young adult to elderly. </li></ul><ul><li>Spanned a variety of educational backgrounds. </li></ul><ul><li>Ranged from retired, to part-time to full-time. Most were employed full time. </li></ul>
    7. 7. Where do you use your computer? Did you use the internet yesterday? How long have you used the internet?
    8. 8. About how often do you use the internet or email? What gadgets are you using? How does the computer you use at home connect to the Internet?
    9. 9. Who are the Internet Service Providers in your community? What to you pay for Internet access at home?
    10. 10. Examples of Internet Use <ul><li>Maps/ driving directions </li></ul><ul><li>Buy a Product </li></ul><ul><li>Financial Info </li></ul><ul><li>Surf </li></ul><ul><li>News </li></ul><ul><li>Weather </li></ul><ul><li>Policy research </li></ul><ul><li>IM </li></ul><ul><li>Job Search </li></ul>
    11. 11. Summary of Blueprint Survey <ul><li>Preliminary Findings: </li></ul><ul><li>Survey is most comprehensive assessment of Indian Country. </li></ul><ul><li>Further research is needed. </li></ul><ul><li>Tribal members on Tribal land are charged more for their Internet Services than the national average. </li></ul><ul><li>Tribal members are “digital Natives” but that doesn’t mean that broadband access is widely available on Tribal lands.  </li></ul><ul><li>Tribal members are extremely tech savvy, utilizing technology at higher rates than national norms. </li></ul>
    12. 12. NPM Policy Positions: Broadband <ul><li>NPM Supports </li></ul><ul><li>Ubiquitous open broadband for everyone; </li></ul><ul><li>Net Neutrality policies that favor the pubic interest; </li></ul><ul><li>An 80%increase in broadband penetration on Native American homelands within five years; </li></ul><ul><li>Affordable Internet access. </li></ul>
    13. 13. NPM Policy Positions: Broadband <ul><li>NPM Supports </li></ul><ul><li>A thorough analysis of affordability for Tribal residents. </li></ul><ul><li>Federal investments in community-based broadband. </li></ul><ul><li>Tribal-based ownership of broadband infrastructure and services. </li></ul><ul><li>Enhanced data collection procedures regarding the state of broadband deployment in Indian Country. </li></ul>
    14. 14. NPM Policy Positions: Broadband <ul><li>NPM Supports </li></ul><ul><li>Broadband service provided by Tribal companies or through public-private partnerships emphasizing local control. </li></ul><ul><li>A thorough review of commercial and government spectrum holdings to identify bands that could be opened for use specifically on Tribal lands. </li></ul>
    15. 15. NPM Policy Positions: Broadband <ul><li>NPM Supports </li></ul><ul><li>Exploring opportunities involving dark fiber on Tribal lands. </li></ul><ul><li>The use of white spaces spectrum for FM noncommercial radio stations serving Tribal communities and new devices. </li></ul><ul><li>Consultation with tribal governments to ensure that Native America has a “seat at the table” in the FCC spectrum allocation process. </li></ul>
    16. 16. Native Public Media <ul><li> </li></ul>