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Small businesses can pose special challenges for lighting efficiency program designers because of their unique barriers to participation. The standard audit and rebate approach does not sufficiently address these customers’ needs for customization, high-touch outreach, a large network of trade allies and special financing. Hear from two Midwest utility programs that have effectively cracked the small business code and have the results to prove it.
Jamie Fitzke and Kristen Funk of MN CEE and Edward Musz of ComEd discussed the lessons learned from crafting utility small business programs in Minnesota and Illinois.