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In the final installment of the 2016 IEA Winners webinar series, we chatted with the teams from Columbia Water & Light and Alliant Energy.
Columbia Water & Light created a marketing contest, working with public middle school students in the gifted education program. The goal of the project was twofold: to present energy efficiency marketing messages to customers in a fun way that showcased local youth’s creativity and to teach future problem-solvers to think about energy efficiency and incorporate it into their own lives.
Alliant Energy in Wisconsin implemented the first year of a two-year pilot program, called Alliant Energy Advisor, using an innovative digital engagement software platform. The pilot’s chief objectives were to deliver deeper and broader energy savings through consumer adoption of multiple energy efficiency measures and behaviors as well as gauge savings from behavioral actions for future large-scale rollout.