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Digital Media - Social Media - Guilherme Gomide

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Apresentação sobre Social Media para a Digital Media Conference - por Guilherme Gomide. 2009

Published in: Business, Technology
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  • Know my vision about Social Media...
    http://www.slideshare.net/bernardes/social-media-1215419

    Profile:
    http://al-bernardes.sites.uol.com.br/EnglishProfile.htm
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Digital Media - Social Media - Guilherme Gomide

  1. 1. Conceito, Aplicações e tendências Mídias Sociais Guilherme Gomide Diretor Geral
  2. 2. O que é Social Media???
  3. 3. O que é Social Media???
  4. 4. Social Media = diálogo, interação
  5. 5. Social Media = diálogo, interação <ul><li>Redes sociais </li></ul><ul><li>Tags e bookmarks </li></ul><ul><li>Blogs </li></ul><ul><li>Sites de compartilhamento de videos </li></ul><ul><li>Sites de compartilhamento de fotos </li></ul><ul><li>Microblogs (Twitter) </li></ul><ul><li>Wikis </li></ul><ul><li>Plataformas interativas de games </li></ul>
  6. 6. Dados Report Nielsen <ul><li>O tempo de navegação em redes sociais tem crescido a uma taxa 3 vezes maior do que os outros tipos de atividade na web </li></ul><ul><li>2/3 da população online mundial já visitou sites de redes sociais (incluindo blogs e outras comunidades) </li></ul><ul><li>Uso de redes sociais já supera o uso de email </li></ul>
  7. 7. Como isso pode ajudar meu negócio? <ul><li>Posso entender o que as pessoas falam </li></ul><ul><li>Criar “Buzz” para eventos e campanhas </li></ul><ul><li>Aumentar a exposição da minha marca </li></ul><ul><li>Identificar pessoas que ajudem a divulgar seu produto ou serviço </li></ul><ul><li>Descobrir novas oportunidades e consumidores </li></ul><ul><li>Aumentar sua visibilidade nos mecanismos de busca </li></ul><ul><li>Atuar como uma ferramenta de inteligência competitiva </li></ul><ul><li>Relacionamento com meus clientes </li></ul><ul><li>Canal de divulgação rápido e certeiro </li></ul>
  8. 8. Como dialogar? Ouvir 1 Entender 2 Agir 3
  9. 9. Ouvir o usuário
  10. 10. Entender e agir
  11. 11. Ouvir
  12. 12. Entender e agir
  13. 13. Extreme social makeover: Skittles
  14. 14. O uso de redes sociais: potencializa ou canibaliza audiência? <ul><li>Painel de convergência na noite do Oscar (TV e Internet) </li></ul><ul><li>11% das pessoas estavam na internet enquanto assistiam o Oscar. Índice 4x maior que o normal. </li></ul><ul><li>O site mais acessado foi o Facebook (76 minutos) </li></ul><ul><li>As pessoas que navegavam no Facebook assistiram ao Oscar 50% de tempo a mais do que a média dos espectadores </li></ul><ul><li>Mais de 100.000 mensagens via Twitter (7 por segundo) </li></ul><ul><li>http://tinyurl.com/bfyouy </li></ul>
  15. 16. Como você definiria o Twitter?
  16. 17. <ul><li>Integração às redes sociais, </li></ul><ul><li>pesquisas rápidas, </li></ul><ul><li>ferramenta de busca, </li></ul><ul><li>acompanhamento de tendências, </li></ul><ul><li>notícias rápidas, </li></ul><ul><li>informação de catástrofes, </li></ul><ul><li>D ivulgação de ofertas, </li></ul><ul><li>interação, </li></ul><ul><li>ferramenta de análise demográfica, </li></ul><ul><li>programação de baladas... </li></ul>Novas funções do Twitter
  17. 18. <ul><li>http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html </li></ul>Pesquisa demográfica
  18. 19. Twitter nos telões das redações
  19. 20. Twitter como ferramenta de busca O nde assistir o watchmen? Reviews do watchmen? Onde estréia o watchmen em Curitiba? O que é watchmen? Quem são os personagens do watchmen? …
  20. 21. Sites ou Plataformas de interação? - Twitter O usuário define como vai usar o seu site. Às vezes, não é como você esperava.
  21. 22. <ul><li>Criar mecanismos de gestão de uma comunidade pelos próprios usuários (denúncia, pontuação, thumbs down, exclusão da comunidade, etc) </li></ul><ul><li>Possibilidade de intervenção oficial do site </li></ul><ul><li>Se agir de forma autoritária, é possível que a comunidade se volte contra você. </li></ul>Controle: “Quem vai moderar?”
  22. 23. <ul><li>Influência: citações, recitações (retweets), quem está citando, quantidade de links, posicionamento google orgânico </li></ul><ul><li>Engajamento: quantos usuários? Q uantidade de interações, publicações, viralização </li></ul>Métricas: Como medir influência?
  23. 24. Exemplos de desafios da agência <ul><li>Como podemos potencializar as vendas de apartamentos através dos relacionamentos sociais na internet? </li></ul><ul><li>Quais os fatores de decisão de compra (que eu não conheço) de um determinado produto e como eu entendo e influencio o consumidor? </li></ul>
  24. 25. www.twitter.com/guilhermegomide [email_address] Dúvidas?

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