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Hi!<br />
I’m @progge, I work @Microsoftbe and <br />I discuss with the world #b2bsocial<br />
#followthebroadcast<br />twitter.com/progge<br />
#about<br />Philippe Rogge - @progge<br />Followers<br />645<br />Tweets<br />1,479<br />Dabbler<br />You might just be st...
#talkingmanager<br />
#whytalk<br />output<br />input<br />We are accessible<br />Solliciting input and feedback<br />Let others do<br />your ta...
#whytalk<br />
#whytalk<br />
#whytalk<br />
#maakdebrug<br />>500 tweets about #maakdebrug <br />#nwow 161 tweets<br />5:12min primetime TV all major channels<br />17...
#myprinciples<br />Be authentic<br />Be opinionated. Show relevance<br />Take your responsibility<br />You can lose credib...
#ourhome<br />At Microsoft everybodyis a spokesperson<br />Wanna join?<br />@microsoftbe<br />Lists/colleagues<br />
<ul><li>Disclose who you are and who you work for
Be honest, authentic and don’t make false claims or promises
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The Role of a CEO in social media

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The Role of a CEO in social media

  1. 1.
  2. 2. Hi!<br />
  3. 3. I’m @progge, I work @Microsoftbe and <br />I discuss with the world #b2bsocial<br />
  4. 4. #followthebroadcast<br />twitter.com/progge<br />
  5. 5. #about<br />Philippe Rogge - @progge<br />Followers<br />645<br />Tweets<br />1,479<br />Dabbler<br />You might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.<br />
  6. 6. #talkingmanager<br />
  7. 7. #whytalk<br />output<br />input<br />We are accessible<br />Solliciting input and feedback<br />Let others do<br />your talking<br />
  8. 8. #whytalk<br />
  9. 9. #whytalk<br />
  10. 10. #whytalk<br />
  11. 11. #maakdebrug<br />>500 tweets about #maakdebrug <br />#nwow 161 tweets<br />5:12min primetime TV all major channels<br />17min radio time 2 millionlisteners<br />7 newspapers<br />213Facebook fans, 3205post views<br />
  12. 12. #myprinciples<br />Be authentic<br />Be opinionated. Show relevance<br />Take your responsibility<br />You can lose credibility only once<br />« De tous ceux qui n'ont rien à dire, les plus intelligents sont ceux qui se taisent. » Coluche<br />
  13. 13. #ourhome<br />At Microsoft everybodyis a spokesperson<br />Wanna join?<br />@microsoftbe<br />Lists/colleagues<br />
  14. 14. <ul><li>Disclose who you are and who you work for
  15. 15. Be honest, authentic and don’t make false claims or promises
  16. 16. Confidential = confidential
  17. 17. Be discrete and demonstrate common sense
  18. 18. Adhere to the laws and regulations in your country</li></ul>#everybodyspokesperson<br />Our guidelines<br />
  19. 19. #thegameyoualwayswin<br />
  20. 20. thanks<br />shoot! (not me)<br />

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