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© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member fir...
© 2016 KPMG P/S, a Danish limited liability partnership and a member firm of the
KPMG network of independent member firms ...
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From Data to Insight to Value -KPMG

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Mahdollista: Data Driven Business 3.5.2016, Harri Wihuri ja Jan Nyström, KPMG Finland

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From Data to Insight to Value -KPMG

  1. 1. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 1 Microsoft Data Driven seminar May 3rd 2016 Harri Wihuri, Partner. KPMG Jan Nyström, Senior Manager, KPMG
  2. 2. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 2 Introduction Harri Wihuri ■ Harri is leading KPMG´s Management Consultancy focusing on Technology Enablement, Transformation Programs and Program evaluations. ■ Harri has 20+ years experience of Program Lead and Transformation Programs. In KPMG Harri has mainly focused on Program Assurance and PMO Service engagements as well as client responsibilities to clients like Nokia, Nordea and government organizations like Finnish MoD and SITRA Jan Nyström ■ Jan has 15+ years experience in data & analytics, business intelligence, software solutions and business consulting in the Nordic services & commercial market. He has extensive experience of analytical advisory projects around business process development, big data and predictive analytics. ■ His special areas of knowledge are evaluation, design and implementation statistical analysis methods to improve productivity, increase revenue and drive value.
  3. 3. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 3 KPMG – A Global Network of Professional Firms Focus on Audit, Tax and Advisory services Our aim is to turn knowledge into value for the benefit of our clients, our people and our communities. €€€ Turnover in financial year 2015: USD 24.4billion 174,000people globally More than 900professionals in 23offices Turnover in financial year 2015: 107million euros Audit AdvisoryTax 10,03 5,31 9,10 Turnover by function (USD billion) We operate in 155 countries KPMG Advisory services include Management Consulting, Governance, Financial Risk Management and Restructuring 44,000people globally
  4. 4. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 4 Data & Analytics is a strategic focus area for KPMG KPMG Capitals investments: Strategic alliances 4,500people globally Dedicated local teams focusing on Technology enablement, Data & Analytics, Big data and Business Intelligence KPMG Insights Labs Frankfurt London Hong Kong New York Services: - Assessments & Assurance - Opportunity management - Business and operating models - Change management - Organisational design - Technology enablement - Cyber security Hands-on analytics - Analytics modeling - Visualisation
  5. 5. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 5 An enterprise hybrid cloud offering combining Microsoft’s wide portfolio of cloud products and KPMG´s extensive data & analytics transformation experience KPMG's D&A strategy approach is powered by Microsoft's technology Data & Analytics, Value Management, Risk and Transformation People Process = Enterprise Cloud Products Suite Infrastructure Platform Software Cloud, Office 365 Technology + Enterprise Solutions …from Data to Insights to Value
  6. 6. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 6 Data is opening up new business opportunities and deconstructing our legacy businesses
  7. 7. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 7 Demography Megatrends&GameChangers Environment Technology Social values, behaviour & ethics Value chain Customers Products & brands Markets Technology Governance Talent 1 2 3 4 5 6 7 Disruptive changes fuelled by data, technology and analytics! They will also impact your business 20% of all market leaders, will lose their number 1 position by 2017, to a company started after year 2000, due to a lack of digital business model 25% of the total workforce, employed in the private sector, will over the coming decade see their employer change their business model - or disappear as a business! 50% of companies have experienced new competitors enter the market, enabled by technology 70% of shoppers have stopped buying goods or services from a company after experiencing poor customer service 64% have made future purchases from a company’s competitors after experiencing poor customer service. 81% are willing to pay more for a better customer experience - Gartner - Gartner - Gartner - CX Index Report
  8. 8. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 8 Data is driving new business opportunities and ways of engaging + Product App Cloud + + + No longer just a football – IT product to improve personal physical health No longer just a toothbrush – IT product to improve personal dental health
  9. 9. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 9 Data is deconstructing your legacy business Source: KPMG International survey: Going Beyond the Data: turning insights into value 2015 Scale or fail Data and Analytics offers tremendous opportunities for both newcomers and incumbents. In the digital domain, a new proposition can quickly be scaled up based on superb algorithms and best in class customer experiences. Companies that cannot keep up risk being thrown out of business
  10. 10. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 10 How Data is Disrupting the Banking Industry Then: Big, multinational bank Small, regional banks Now: Personal loan Discover Home Lending Remittances Investments Invoice factoring Payroll Auto Student loans Small business loans
  11. 11. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 11 The next big Battleground for data Fleet management Auto service provider connectivity All data-driven …Own … Or loan A connected car Self-driving spot-rental VS. Driver assist Control via mobile Connected car management Driver tracking / performanceDriver safety Real-time insurance
  12. 12. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 12 Examples of other data driven scenarios Fraud detection Credit risk management Customer Acquisition Cross-sell and upsell Loyalty programs Marketing mix optimization These are only a few examples – only limit is the imagination Lifetime customer value Personalized offers Product recommendation Pay for performance Operational efficiency Smart buildings Predictive maintenance Supply chain management
  13. 13. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 13 Data is driving insights, but getting to value is difficult. What is the role of the board?
  14. 14. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 14 Going Beyond the Data – Driving Value from Insights Source: KPMG International survey: Going Beyond the Data: turning insights into value 2015. Answered by 830 senior executives across 15 countries Data & Analytics has entered mainstream by turning DATA into INSIGHTS … but big challenges still remain While striding towards maturity, many companies are only getting INSIGHTS, but missing the VALUE
  15. 15. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 15 So what now – why does this concern the Board? Boards must broaden their insights into the disruptive influences of their industry and the technology and data that drive it, enabling them to inspire the business to continually renew and think differently. Look to other industries and start-ups Boards must invest in the future. Data quality and skills are top challenges for companies. The must be a desire to invest in D&A and improving data (at the very least, understanding which data is critical to the business and why) The board needs to acknowledge the need for a more experimentation and risk, starting from the top. Making mistakes and learning from them can be the difference between success and failure 1 2 3 The fastest growing board priorities are: • Delivering business intelligence / analytics • Better engagement with customers/prospects • Reputation management via social media technology Source: KPMG & Harvey Nash, CIO Survey 2015 Only 14% think they have all the talent and capabilities they need to fully leverage Data & Analytics Source: KPMG International survey: Going Beyond the Data: turning insights into value 2015 When asked how failure is assessed and dealt with at board level, only 8% say they take chances and welcome failure However 55% say they learn from failure and try harder or smarter next time Source: Radical Innovation and Growth – Global Board Survey 2016, Deloitte and Board Network
  16. 16. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 16 Getting to value requires leadership, investment and a few key focus areas
  17. 17. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 17 Key takeaways 15 I get it – data is great – what do I need to do to get VALUE from it? Source: KPMG International survey: Going Beyond the Data: turning insights into value 2015. Answered by 830 senior executives across 15 countries 1 ADDRESS THE BUSINESS ISSUES YOU ARE FACING Most clients we work with do not ask for a D&A solution, they ask for a solution to a specific business problem. Understanding your biggest issues will direct you to where you can best focus your D&A capabilities. 2 UNDERSTAND YOUR DATA Analyze your data and across silos to map back to the issues and challenges the business is addressing. Focusing on single data sources no longer work. D&A is a team game! 3 GO BEYOND POINT SOLUTIONS Transcend individual projects towards an overarching enterprise-wide data-driven culture that underpins investment decisions. 4 DEFINE WHAT VALUE YOU ARE LOOKING FOR What is it you want to achieve? Is it reduced cost? Better management of risk? Improved customer experience? The reality is that ‘value’ differs depending on the issue you are dealing with and its relative importance to the business. 5 FOCUS ON CUSTOMERS Ask yourself how to use new forms of data and algorithms to automate decision making in order to bring greater customer service and expand your capacity to transact profitably with customers. 6 REMEMBER IT IS A JOURNEY Don’t do D&A just for the sake of doing it. Prioritize your insights and understand their potential value (in terms of not only the ‘size of the prize’, but also in terms of speed and complexity). 7 MEASURE YOUR SUCCESS Use your successes and evidence of the value created to fund more projects and share your expertise and knowledge across the organization. 8 FAIL BUT FAIL FAST Experimentation is in the nature of transformative analytics. Allow fast failure by creating a culture that support agility and experimentation.
  18. 18. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 18 1. ADDRESS THE BUSINESS ISSUES YOU ARE FACING In 2013:Staggering 96% also admitted they were not using D&A effectively. Today: D&A is enjoying widespread adoption across the enterprise, and is acknowledged as a game changer. Areas of use TODAY Companies do not ask for a D&A solution, they ask for a solution to a specific business problem. Understanding your biggest issues will direct you to where you can best focus your D&A capabilities We suggest Focus on key business problems in your organisation and start with the low hanging fruits you can solve with D&A We help in: Identifying & transforming business problems into analytical opportunities
  19. 19. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 19 2. UNDERSTAND YOUR DATA COLLECT & COMBINE SMARTLY Combine across different dimensions: Vertical, Horizontal, Functional, Intenal, External etc Becomes more accurate and extensive with integrated data ! Data from public transport Location data from telecom providers Public Weather Forecast Social Data on Events nearby Travel App 3. GO BEYOND POINT SOLUTIONS “D&A means combining the right tools, capabilities, algorithms and technology to analyze multiple sources of information in near-real-time. Without that, organizations may never be able to reach a stage of maturity where they can conduct more advanced activities such as predictive analytics, pattern recognition, anomaly detection and so on.” - Nadia Zahawi, Director, Global Data & Analytics Analyzing a single source of data will seldom drive real value; it takes multiple streams of data to get real insight,” Nova Spivack, CEO, Bottlenose. … and that the benefits come from using the data across silos – D&A is a team game! We suggest Understand your data – start where quality and availability is high and work across silos. Embrace an enterprise wide data-driven culture We help in: Assessing data quality, processes, tools , skillsets gaps and help prioritizing opportunities
  20. 20. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 20 4. DEFINE WHAT BUSINESS VALUE YOU ARE LOOKING FOR Survey Adoption is widespread!! However, most organizations continue to struggle with fundamental building blocks required to move from data to insights, such as improving the reliability and accessibility of data. 50% are still experiencing difficulties evaluating the quality and reliability of their data. Are the necessary building blocks in place to turn insight into value? What is it you want to achieve? Is it reduced cost? Better management of risk? Improved customer experience? The reality is that ‘value’ differs depending on the issue you are dealing with and its relative importance to the business We suggest Determine the value you are looking for. Make sure that data can support it and that data quality is high. Put data quality and availability front and center, by establishing data governance and ownership across the enterprise We help in: Defining and building Data And Analytics related core processes and operating models
  21. 21. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 21 5. FOCUS ON CUSTOMERS 6. REMEMBER IT IS A JOURNEY Ask yourself how to use new forms of data and algorithms to automate decision making in order to bring greater customer service and expand your capacity to transact profitably with customers 8. FAIL BUT FAIL FAST 7. MEASURE YOUR SUCCESS Insight is nothing more than information until you use it to actually change something ! Follow up on initiatives! Set goals, evaluate and iterate! You cannot change what you cannot measure ■ Create a platform of skillsets and tools that is flexible enough to enable you to grow ■ Have a vision and a goal to know where you are going but leave room for how you are going there ■ Consider speed and complexity while creating your path to success ■ Be agile - don’t try to do everything at once Build the capabilities for the future Experimentation is in the nature of transformative analytics. Allow fast failure by creating a culture that supports agility and experimentation. We suggest Focus on customers and and understand where you are going and how to get there, by measuring progress and securing continuous involvement We help in: Defining a D&A business model and aligning people, processes and measurement with the model
  22. 22. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 22 What were the key takeaways and did we achieve our aim of the presentation?
  23. 23. © 2016 KPMG Oy Ab, a Finnish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. 23 Summary Your key takeaways  Acknowledge, embrace and exploit data as one of your most important assets  Get the basics right – garbage in, garbage out  Get inspired, take chances and invest  Have a clear plan of attack and measure your progress and success, but don’t be afraid to experiment Did we achieve it? Offer a view on where future value can be derived and how others are engaging Open the eyes to the possibilities and the fact that you need to act now and keep acting Inspire, inform and challenge your current focus and expertise as board members Offer you guidance as to how to get started or continue your efforts in driving VALUE from DATA DATA INSIGHTS VALUE Requires an idea, data and the right people Requires business transformation and a clear goal And if you are to remember just ONE thing from today …
  24. 24. © 2016 KPMG P/S, a Danish limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Thank You! Harri Wihuri Technology Enablement, KPMG Advisory Services Mobile+358 40 594 1191 harri.wihuri@kpmg.fi Jan Nyström Data & Analytics, KPMG Advisory Services, Mobile+358 40 750 2168 jan.nystrom@kpmg.fi

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