Robin Ray-HowettCTOReThinkBusiness Impact
IMPACT12/13/2012 2ReducecostsImproveproductivityIncreaseflexibilityAccelerateinnovation
CREDIBILITY12/13/2012 3Digital CreativeRepeatedly built topperforming teams andtalentOne of the TopEnterprise Strategyand ...
Food for ThoughtThings To Think About
V.U.C.A
VOLATILE
UNCERTAIN
COMPLEX
AMBIGUOUS
STRATEGY aswe know itIS DEAD• Who really knows whats goingto happen?• How stable is your strategyanyway?• There are too ma...
MARKETING aswe know itIS DEAD• Very little is truly “New”• Unique Selling Proposition isfrom the 1960s.• Emotional Selling...
PLAN.BUILD.RUN.=ENABLEIS Dying• Most IT departments spend70% of their time & resourceson plan, build, run.• This is why ma...
BalanceThe Way Forward
BALANCEYOUR FOCUS12/13/2012 15What We DoWhere We AreGoingWho We AreNurtureIdentityCreate theFutureManagetheBusinessTHEVIAB...
The process of the development ofthe distinct personality of anorganisationNURTUREIDENTITY12/13/2012 16Create a Movement C...
SightSoundTouchTasteMotion12/13/2012 17
New Paradigm for Solutions
SocialLearning12/13/2012 19Uploaded IPper Month11,881+34% YoYTotalMemberships43,781+23% YoY2005 2012TotalMemberships0Uploa...
12/13/2012 20CultivateInnovationIncremental Conceptual
Business Requires Yet ResistsChange.MANAGETHEBUSINESS12/13/2012 21Provide Clarity andExecution as StrategyCreate the Space...
Be Open12/13/2012 22
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
BusinessIntelligencefor IT12/13/2012 24How much does eachIT service cost?What is Trending yourOrganisation?What level of M...
The future is already here, it is justunevenly distributed, William Gibson.CREATETHEFUTURE12/13/2012 26Embrace CreativeLea...
Have a Dream12/13/2012 27
Develop NewCompetencies12/13/2012 28Centres of ExcellenceChief Culture OfficerChief Innovation OfficerChief KM OfficerData...
CultivateNetworks12/13/2012 29
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
KEY TAKE AWAYS
Your MicrosoftCanvass12/13/2012 32
12/13/2012 33Embrace CreativeLeadershipDrive Serial Mastery Extend yourperipheral visionFrom Consumptionto ProductionProvi...
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
Robin Ray-HowettCTOReThinkBusiness Impact
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Rethink business impact of technology

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Robin Ray-Howett, Services CTO bei Microsoft Switzerland erläutert, aufbauend auf das bisher gehörte, Perspektive und Ansatz von Microsoft Schweiz, wie Unternehmen maximalen Nutzen aus Informationstechnologie und -systemen schöpfen können.

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Rethink business impact of technology

  1. 1. Robin Ray-HowettCTOReThinkBusiness Impact
  2. 2. IMPACT12/13/2012 2ReducecostsImproveproductivityIncreaseflexibilityAccelerateinnovation
  3. 3. CREDIBILITY12/13/2012 3Digital CreativeRepeatedly built topperforming teams andtalentOne of the TopEnterprise Strategyand ArchitectureBusinesses inMicrosoft.Connected the worldslargest gold producer,across 25 countriesand 80 000employees.Entrepreneur Optimist
  4. 4. Food for ThoughtThings To Think About
  5. 5. V.U.C.A
  6. 6. VOLATILE
  7. 7. UNCERTAIN
  8. 8. COMPLEX
  9. 9. AMBIGUOUS
  10. 10. STRATEGY aswe know itIS DEAD• Who really knows whats goingto happen?• How stable is your strategyanyway?• There are too many movingparts, subject to change, toconsider when long-rangeplanning.• It is easier to plan for nextweek, than it is to plan for nextyear.• Top 10 Most competitivecountries are developed**• BUT GDP growth rate is 3x inEmerging Markets.• Learn from Emerging Markets*• Plan less• Execute More• Stay in permanent Beta Mode• Execution as Strategy*Execution as Strategy, Mauro F. Guillèn, Harvard Business Review, October 2012** Global Competitiveness Report 2012-2013, WEF
  11. 11. MARKETING aswe know itIS DEAD• Very little is truly “New”• Unique Selling Proposition isfrom the 1960s.• Emotional Selling Propositionis for today.• Its not about products andservices• It is not one-directional• You are competing for peoplesattention• Its not about talking to, BUTwith customers and employees.• Its not creating campaigns, BUTis about creating movements.• It is about creating memorableexperiences• It is about co-creation.• People are exposed to 30 000brands and 4000 messagesweekly.• It is about maximumengagement.
  12. 12. PLAN.BUILD.RUN.=ENABLEIS Dying• Most IT departments spend70% of their time & resourceson plan, build, run.• This is why many ITdepartments are not seen asstrategic partners because ofthe competencies they havefocused on building.• It is not primarily about ITinnovation.• Within the next 5 years, up to50% of IT workloads will shift tothe cloud.• The new IT department valueproposition emphasizesinnovation and business value.• Exploit• Commit• It is about business modelinnovation through IT.
  13. 13. BalanceThe Way Forward
  14. 14. BALANCEYOUR FOCUS12/13/2012 15What We DoWhere We AreGoingWho We AreNurtureIdentityCreate theFutureManagetheBusinessTHEVIABLE SYSTEMS MODELStafford Beer
  15. 15. The process of the development ofthe distinct personality of anorganisationNURTUREIDENTITY12/13/2012 16Create a Movement Create Experiences CelebrateCraftsmanshipCulture of Innovation
  16. 16. SightSoundTouchTasteMotion12/13/2012 17
  17. 17. New Paradigm for Solutions
  18. 18. SocialLearning12/13/2012 19Uploaded IPper Month11,881+34% YoYTotalMemberships43,781+23% YoY2005 2012TotalMemberships0Uploaded IPper Month0WWCommunitiesCampusKM AnalyticsCommunityMembershipKM Assessment& PlanningRecognitionCommunityEvents
  19. 19. 12/13/2012 20CultivateInnovationIncremental Conceptual
  20. 20. Business Requires Yet ResistsChange.MANAGETHEBUSINESS12/13/2012 21Provide Clarity andExecution as StrategyCreate the Space forChangeMake Data informedDecisionsReimagine SolutionEnactment
  21. 21. Be Open12/13/2012 22
  22. 22. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/orother countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft mustrespond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information providedafter the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATIONLead vs. Lag Measures12/13/2012 23KnowledgeManagementMetricInnovationMetricTransformationMetricLAG MEASUREMEASURES THEGOALLEAD MEASUREMEASURESSOMETHINGTHAT LEADS TOTHE GOAL
  23. 23. BusinessIntelligencefor IT12/13/2012 24How much does eachIT service cost?What is Trending yourOrganisation?What level of Maturityis your enterprisearchitecture?How are people actualusing yourapplications andservices?
  24. 24. The future is already here, it is justunevenly distributed, William Gibson.CREATETHEFUTURE12/13/2012 26Embrace CreativeLeadershipDrive Serial Mastery Extend yourperipheral visionFrom Consumption toProduction
  25. 25. Have a Dream12/13/2012 27
  26. 26. Develop NewCompetencies12/13/2012 28Centres of ExcellenceChief Culture OfficerChief Innovation OfficerChief KM OfficerData ScientistCloud ArchitectExploit and Commit
  27. 27. CultivateNetworks12/13/2012 29
  28. 28. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/orother countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft mustrespond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information providedafter the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATIONNew World of Work12/13/2012 30
  29. 29. KEY TAKE AWAYS
  30. 30. Your MicrosoftCanvass12/13/2012 32
  31. 31. 12/13/2012 33Embrace CreativeLeadershipDrive Serial Mastery Extend yourperipheral visionFrom Consumptionto ProductionProvide Clarity andExecution asStrategyCreate the Space forChangeMake Data informedDecisionsReimagine SolutionEnactmentCreate a Movement Create Experiences CelebrateCraftsmanshipCulture
  32. 32. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/orother countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft mustrespond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information providedafter the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATIONContactRobin Ray-HowettCTOrobinrh@Microsoft.comwww.microsoft.com/microsoftservices
  33. 33. Robin Ray-HowettCTOReThinkBusiness Impact

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