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Dynamic results with
Microsoft Dynamics
CRM at Godrej & Boyce
Large companies
with diverse
businesses need
systems to centralize
operations.
Founded in 1897,
Godrej & Boyce
Manufacturing Company
is one of the largest
privately held diversified
companies in India.
With its headquarters
in Mumbai, GnB is
present in 60
countries with 14
divisions and over
11,400 employees.
Each division was
working with their own
CRM solution, from Excel
sheets to old custom
made solutions.
Which lacked new cutting age functions like:
Ability to scale

Lead tracking
mechanisms

Integration with
other devices

D...
GnB knew they needed to
change and in 2011,
after a through selection,
decided on Microsoft
Dynamics CRM.
With the goal of
implementing a single
solution that could meet
the requirements of the
varied business models
across the ...
“We evaluated and implemented
Dynamics CRM at our organization
in line with our vision to provide
state-of-the-art technol...
In a phased manner,
the solution was
implemented across
four major business
units in the
organization.
And customized business
modules for Sales,
Marketing, Services and
Application integration
were implemented for
focused re...
Like a centralized system to determine credit cycle,
discounts and other offers to customers and instant
alerts to team me...
A consolidated
database for better
cross-sell and up-sell
opportunities to
enhance customer
experience and
revenue.
Centralized call center
processes to log
requests and reduce
turn around time.
And integration with other
applications like HRMS and ERP
to simplify employee management
and lead capturing functions.
Following which the benefits started
becoming more and more apparent like
Increase in
sales by 90%

Improved up-sell
and c...
Ensuring that
every business
Godrej & Boyce
runs remains as
dynamic and agile
in the future.
“Microsoft Dynamics CRM helped us
derive complete visibility of
institutional enquiries at various
stages and ensure the t...
Read in detail about the
Godrej & Boyce story

Here
To know more about
Microsoft Dynamics
click

Here

Or Call our
Toll-Free number

1800-102-1100
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered tr...
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Case Study: Microsoft Dynamics–Godrej&Boyce

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Microsoft Dynamics CRM 2011 helped Godrej and Boyce achieve improved efficiencies and revenues by empowering employees with information at their fingertips. Delays in decision making due to the absence of real-time information hampered the efficiencies of the organization. With the help of Microsoft Dynamics CRM 2011, the company could extract timely and consolidated MIS reports, empower the sales force with customer information on the go and reduce sales cycles and outstanding collections.

Published in: Business
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Case Study: Microsoft Dynamics–Godrej&Boyce

  1. 1. Dynamic results with Microsoft Dynamics CRM at Godrej & Boyce
  2. 2. Large companies with diverse businesses need systems to centralize operations.
  3. 3. Founded in 1897, Godrej & Boyce Manufacturing Company is one of the largest privately held diversified companies in India.
  4. 4. With its headquarters in Mumbai, GnB is present in 60 countries with 14 divisions and over 11,400 employees.
  5. 5. Each division was working with their own CRM solution, from Excel sheets to old custom made solutions.
  6. 6. Which lacked new cutting age functions like: Ability to scale Lead tracking mechanisms Integration with other devices Data analysis features IT and Security related advancements
  7. 7. GnB knew they needed to change and in 2011, after a through selection, decided on Microsoft Dynamics CRM.
  8. 8. With the goal of implementing a single solution that could meet the requirements of the varied business models across the group.
  9. 9. “We evaluated and implemented Dynamics CRM at our organization in line with our vision to provide state-of-the-art technology, thorough service back-up to our clients, and harnessing technology as a platform for customer relationship and future growth.” Shyam Motwani, Executive Vice President and Business Head, Godrej Locking Solutions and Systems
  10. 10. In a phased manner, the solution was implemented across four major business units in the organization.
  11. 11. And customized business modules for Sales, Marketing, Services and Application integration were implemented for focused results.
  12. 12. Like a centralized system to determine credit cycle, discounts and other offers to customers and instant alerts to team members for better tracking.
  13. 13. A consolidated database for better cross-sell and up-sell opportunities to enhance customer experience and revenue.
  14. 14. Centralized call center processes to log requests and reduce turn around time.
  15. 15. And integration with other applications like HRMS and ERP to simplify employee management and lead capturing functions.
  16. 16. Following which the benefits started becoming more and more apparent like Increase in sales by 90% Improved up-sell and cross-sell opportunities Shorter sales cycles to reduce costs
  17. 17. Ensuring that every business Godrej & Boyce runs remains as dynamic and agile in the future.
  18. 18. “Microsoft Dynamics CRM helped us derive complete visibility of institutional enquiries at various stages and ensure the timely completion of customer orders, which increased our sales by 90 percent, with a substantial improvement in outstanding collection.” Vijay Desai, Head – Projects – India, Godrej Locking Solutions
  19. 19. Read in detail about the Godrej & Boyce story Here
  20. 20. To know more about Microsoft Dynamics click Here Or Call our Toll-Free number 1800-102-1100
  21. 21. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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