Market trends, marketing analytics

335 views

Published on

You can grow your brand and your business by leading customers on a consistently-branded customer journey that recognizes the changing ways that people lead their lives and the kinds of experiences that motivate people to buy?

This presentation covers 5 dimensions to look closely into, to be able to do effective marketing:

• How can technology help you differentiate your brand through unique customer experiences?
• How can you increase the reach and effectiveness of your advertising?
• How can you connect to mobile customers with engaging experiences?
• From an internal management perspective, how do you achieve a world-class marketing operation more effectively through better collaboration and creativity?
• How do you discover and share insights from data to reach customers, especially in an era where there are so many sources of data flooding your organization from so many new and different channels?

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
335
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Market trends, marketing analytics

  1. 1. Market trends, market analytics Og de nye muligheder JON HAUGEN Product Marketing Manager – Enterprise Social Microsoft Denmark
  2. 2. Fierce Global Competition
  3. 3. Consumer Empowerment
  4. 4. Evolving Business Models customer engagement new product market report new app #2
  5. 5. The Four Global Megatrends Tackling growth in the volume, velocity and variety of data 44% of users (350M people) access Facebook via mobile devices. Mobility 50% of Gaming consoles are now used an average of 70% of U.S. 1.5 hrs/wk smartphone owners regularly shop online via their devices. to connect to the Internet. 60% of U.S. millennials use mobile devices to research products. 33% of BI will mobile data will be audio and video streaming by 2014. Mobility Cloud Social be consumed via handheld devices by 2013. 2/3 of the world's mobile data traffic will be video by 2016. Big Data 1 in 4 38% of people Facebook users add their location to posts (2B/month). recommend a brand they “like” or follow on a social network. 500M Tweets are hosted on Twitter each day. Brands get 100M Facebook “likes” per day. 1.8 zettabytes of digital data were in use worldwide in 2011, up 30% from 2010. 80% growth of unstructured data is predicted over the next five years.
  6. 6. 7
  7. 7. 8

×