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You can grow your brand and your business by leading customers on a consistently-branded customer journey that recognizes the changing ways that people lead their lives and the kinds of experiences that motivate people to buy?
This presentation covers 5 dimensions to look closely into, to be able to do effective marketing:
• How can technology help you differentiate your brand through unique customer experiences?
• How can you increase the reach and effectiveness of your advertising?
• How can you connect to mobile customers with engaging experiences?
• From an internal management perspective, how do you achieve a world-class marketing operation more effectively through better collaboration and creativity?
• How do you discover and share insights from data to reach customers, especially in an era where there are so many sources of data flooding your organization from so many new and different channels?