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WP7 Marketplace @ .NET Campus 2011

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WP7 Marketplace @ .NET Campus 2011

  1. 1. Windows Phone Marketplace:Why, What and How<br />Giordano Tamburrelli, PhD<br />Academic Developer Evangelist<br />http://twitter.com/#!/MicrosoftADE<br />giotam@microsoft.com<br />http://blogs.msdn.com/b/giordacchio/<br />Microsoft Italia<br />
  2. 2. Sponsor<br />Sponsor Platinum<br />Sponsor Gold<br />
  3. 3. Agenda<br />No demo [design & code] but useful theory<br />Tips&Tricks – attivazione account<br />Apps Requirements<br />"5 steps" – submission walkthrough<br />Q&A – open discussion<br />¤<br />
  4. 4. Why?<br />
  5. 5. Market<br />Potenziale Ritorno $<br />Challenging<br />
  6. 6. 31% di possessori di device mobili UK cheusano apps<br />71% se siconsiderano solo I possessori di smartphones<br />Questidatierano21.5% e 52.3% rispettivamentenelGiugno 2009<br />
  7. 7. Angry Birds:<br />11m free Lite downloads<br />200,000 copiedellaversione$4.99 app<br />998.000 $ <br />
  8. 8. Resourse Limitate:<br />Battery<br />Rete<br />...<br />
  9. 9. Focus su:<br />Interaction<br />Sensors<br />Creativity<br />
  10. 10. Perchè WP7:<br />Più recente<br />Ottima toolchain<br />«Porting Effect»<br />Nokia momentum <br />
  11. 11. What?<br />
  12. 12. “Be the black sheep in a herd of white sheep” (in a good way  )<br />
  13. 13. La tua app risolve un problemaunico?<br />
  14. 14. …o reinventa la ruota (meglio)?<br />
  15. 15. Analizza i competitor!<br />
  16. 16. La tua app siindirizza ad unanicchia di utenti o è globale?<br />
  17. 17. “Porting Effect”<br />
  18. 18. How?<br />
  19. 19. Get to tools!<br />http://create.msdn.com/<br />
  20. 20. How<br />App Hub:<br />http://create.msdn.com/<br />http://weblogs.asp.net/scottgu/<br />
  21. 21. How<br />App Hub:<br />http://create.msdn.com/<br />
  22. 22. JÕ<br />How<br /><ul><li>99$costo di registrazione annuale al Marketplace
  23. 23. 5 Apps GRATUITE ($19.99 cadauna per le successive App)
  24. 24. Numero illimitato di applicazioni a pagamento
  25. 25. Per gli STUDENTI: registrazioneGRATUITA! al Marketplace [DreamSpark]
  26. 26. ugualibeneficidegliutenti standard
  27. 27. App pubblicabilisututti i marketplace e disponibili worldwide.</li></ul>App Hub:<br />http://create.msdn.com/<br />
  28. 28. Strategy strategystrategy!<br />How<br />
  29. 29. How<br />Application and Game Submission<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />App<br />Packaging &<br />Validation<br />App<br />submission<br />Marketplace<br />App Creation<br />Windows Phone 7 Deployment Service<br />Apply<br />Test <br />Criteria<br />Add<br />Metadata<br />Sign<br />
  30. 30. JÕ<br />How<br />Ü<br />Û<br />Ý<br />E’ cosi facile?<br />Õ<br />J<br />
  31. 31. JÕ<br />Content Policies<br /><ul><li>Licensed Content, Name, Logo & Trademarks
  32. 32. Illegal or Contemplates Harm
  33. 33. Defamatory, Libelous, Slanderous, and Threatening
  34. 34. Hate Speech or Discriminatory
  35. 35. Alcohol, Tobacco, Weapons, and Drugs
  36. 36. Adult Related Content
  37. 37. Certain Types of Illegal Activity
  38. 38. Violence
  39. 39. Excessive Profanity</li></li></ul><li>JÕ<br />Application Policies<br /><ul><li>Regola del 5-20!
  40. 40. Microsoft Location Service API
  41. 41. Personal info & data
  42. 42. Push Notification Services
  43. 43. ...</li></li></ul><li>JÕ<br />Application Submission Policies<br /><ul><li>L’installazione via trafficodati (OTA) non puòsuperare i 20 MB
  44. 44. La dimensionemassimadello XAP è di 225MB
  45. 45. Nello XAP deveesserecontenuto…Manifest, Application Icon, Application Tile Image, etc.
  46. 46. Application Code Validation
  47. 47. Phone Capabilities Detection
  48. 48. Language Validation
  49. 49. Windows Phone Marketplace Iconography
  50. 50. Application Screenshot (maximum of 8 screenshots)</li></li></ul><li>JÕ<br />App Icon & Tiles images<br />Windows Phone Marketplace Iconography<br />Application Screenshot for Marketplace<br />
  51. 51. Application Sub in 5 steps<br />
  52. 52. JÕ<br />Application Sub WalkThrough<br />
  53. 53. JÕ<br />Application Sub WalkThrough<br />
  54. 54. JÕ<br />Application Sub WalkThrough<br />
  55. 55. JÕ<br />Q&A<br />

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