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When we design complex data based software and websites, we tend to overflow the users with information.
How can we help the user find the information which is most important? Which piece of information will engage the user and create the most value? How should we present it so it will be digestible enough?
This talk is about creating a clear message with your information by transforming it into a story - and about how to build that story.
A story that under which the data is focused, clear, meaningful - and leads to an action which is aligned with the value WE choose to provide.
Presented at UXI Live 2017 - http://uxilive.co.il/2017/