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Building Trust Online,                              Sharing OfflineThursday, March 31, 2011
Thursday, March 31, 2011
The average power drill gets                            used for 12 mintues in its                                 entire ...
Thursday, March 31, 2011
Collaborative Consumption       ...the rapid explosion in       swapping, sharing,       bartering, trading and       rent...
The Trust Hormone, Scientific American June 2008Thursday, March 31, 2011
Thursday, March 31, 2011
•Trust is innate  •Trust important to  happiness and well-  being  •Trust essential to  connected, safe  communities.  •Co...
jordanmac101Thursday, March 31, 2011
Thursday, March 31, 2011
sripponThursday, March 31, 2011
Social Media is                                   Social           BombardierThursday, March 31, 2011
The New Sharing Economy study published by                   Latitude Research & Shareable.net                            ...
Photo by Cris DobbinsThursday, March 31, 2011
Trust           • VULNERABILITY - the willingness of one party             (trustor) to be vulnerable to the actions of an...
Trust           • VULNERABILITY - the willingness of one party             (trustor) to be vulnerable to the actions of an...
divemasterKing2000Thursday, March 31, 2011
What is most important to building trust in                               a sharing community?Thursday, March 31, 2011
1. The belief that people are inherently trustworthy.                                    People are fundamentally         ...
Thursday, March 31, 2011
2. Social ProfilesThursday, March 31, 2011
2. Social Profiles                                           People who use                                       RelayRide...
3. Peer ReviewsThursday, March 31, 2011
Thursday, March 31, 2011
4. Tribes / Groups                                        People are tribal.                                       We are ...
Thursday, March 31, 2011
Thursday, March 31, 2011
5. Reduce Friction                                      Make the hard stuff easy              Micki Krimmel              F...
Thursday, March 31, 2011
Thursday, March 31, 2011
Building Trust Online,                                  Sharing Offline                     1. The belief that people are i...
Trust provides access,                                       wealth and freedom.                                    When y...
jordanmac101Thursday, March 31, 2011
Micki Krimmel                           Founder & CEO                           micki@neighborgoods.netThursday, March 31,...
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Building Trust Online, Sharing Stuff Offline

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Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life).

Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable?

Micki Krimmel, Founder of NeighborGoods.net, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.

Published in: Technology

Building Trust Online, Sharing Stuff Offline

  1. Building Trust Online, Sharing OfflineThursday, March 31, 2011
  2. Thursday, March 31, 2011
  3. The average power drill gets used for 12 mintues in its entire lifetime.Thursday, March 31, 2011
  4. Thursday, March 31, 2011
  5. Collaborative Consumption ...the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented in ways relevant to the Facebook age.Thursday, March 31, 2011
  6. The Trust Hormone, Scientific American June 2008Thursday, March 31, 2011
  7. Thursday, March 31, 2011
  8. •Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economy The Trust Hormone, Scientific American June 2008Thursday, March 31, 2011
  9. jordanmac101Thursday, March 31, 2011
  10. Thursday, March 31, 2011
  11. sripponThursday, March 31, 2011
  12. Social Media is Social BombardierThursday, March 31, 2011
  13. The New Sharing Economy study published by Latitude Research & Shareable.net 78% felt that sharing online has made them more open to the idea of sharing with strangers. Text 75% predicted that their offline sharing will increase in the next 5 years.Thursday, March 31, 2011
  14. Photo by Cris DobbinsThursday, March 31, 2011
  15. Trust • VULNERABILITY - the willingness of one party (trustor) to be vulnerable to the actions of another party (trustee); • CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor • RISK of harm to the trustor if the trustee will not behave accordingly; and • LACK OF CONTROL - the absence of trustors enforcement or control over actions performed by the trustee.Thursday, March 31, 2011
  16. Trust • VULNERABILITY - the willingness of one party (trustor) to be vulnerable to the actions of another party (trustee); • CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor • RISK of harm to the trustor if the trustee will not behave accordingly; and • LACK OF CONTROL - the absence of trustors enforcement or control over actions performed by the trustee.Thursday, March 31, 2011
  17. divemasterKing2000Thursday, March 31, 2011
  18. What is most important to building trust in a sharing community?Thursday, March 31, 2011
  19. 1. The belief that people are inherently trustworthy. People are fundamentally good and trusting. Christopher Lukezik MarketingThursday, March 31, 2011
  20. Thursday, March 31, 2011
  21. 2. Social ProfilesThursday, March 31, 2011
  22. 2. Social Profiles People who use RelayRides love that the car belongs to a real person. Shelby Clark Founder & CEOThursday, March 31, 2011
  23. 3. Peer ReviewsThursday, March 31, 2011
  24. Thursday, March 31, 2011
  25. 4. Tribes / Groups People are tribal. We are working with smaller networks so we can leverage trust that already exists. John Zimmer Founder & COOThursday, March 31, 2011
  26. Thursday, March 31, 2011
  27. Thursday, March 31, 2011
  28. 5. Reduce Friction Make the hard stuff easy Micki Krimmel Founder & CEOThursday, March 31, 2011
  29. Thursday, March 31, 2011
  30. Thursday, March 31, 2011
  31. Building Trust Online, Sharing Offline 1. The belief that people are inherently trustworthy. 2. Social Profiles 3. Peer Reviews 4. Tribes / Groups 5. Reduce frictionThursday, March 31, 2011
  32. Trust provides access, wealth and freedom. When you build a community and you commit to them, the world opens up to you. Neal Gorenflo Founder & PublisherThursday, March 31, 2011
  33. jordanmac101Thursday, March 31, 2011
  34. Micki Krimmel Founder & CEO micki@neighborgoods.netThursday, March 31, 2011

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