Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life).
Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable?
Micki Krimmel, Founder of NeighborGoods.net, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.