Who Reads Music Magazines?• I think that people who read music magazines are most likely people that are very interested in a particular type of music. There are different types of music magazines, rock, dance, classical etc. A persons interests and music taste will influence which genre of magazine they read, for example, ‘moshers’ will stereotypically read rock music magazines, and will have certain expectations of the magazine. People may read a magazine due to a well known or liked artist being in it. Musicians may read magazines, as they are very interested in music.
Why Do People Read Music Magazines?• There are many reasons people read music magazines. They may be interested in a particular artist starring in the magazine and want to find out more information about them. They may be new to the genre and want to find out more about the style, music, the stereotypical conventions of that genre.• Blulmer and Katz uses and gratifications theory has many reasons why people may read music magazines…
Blulmer & Katz : Uses and Gratifications Theory• Diversion; escape from everyday problems and routine• Personal Relationships; using media for emotional and other interaction, e.g., feeling like the reader knows the person they’re reading about• Personal Identity; finding yourself reflected in texts, learning behavior and values from text.• Surveillance; Gaining Information• Entertainment; provided with amusement/enjoymentTHESE COULD ALL BE REASONS FOR READING A MUSIC MAGAZINE.
Drum and BassMusic Genres Grime AND MANY MORE! Rock Indie R n’ B JazzDance Pop Classical Rap Dubstep Soul
How Genre is RepresentedAs you can see from the last slide, genres are representedin different ways; the conventions of the magazine dependon the target audiences expectations, taste, demographicsetc. For Example. This magazine ‘mixmag’ is a dance music magazine. The bright, lumionous colours are stereotypical of a dance music mag- azine. It’s target audience is young peo- ple, into partying and music. The well known ‘party island’ Ibiza is mentioned, another convention of dance music, as a lot of the music comes/is played there.