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Thursday 26 March 2015 Roy Schütt & Alexander Boelen
INNOVEREN VANUIT EEN
’MARKET ORIENTED’ PERSPECTIEF
© DIWANIYA B.V.
25-3-2015
2
Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boel...
EXISTING
MARKETDOMAIN
COMPETITIVE
ADVANTAGE FROM
PRODUCT
PERSPECTIVE
POSITIONING
INNOVATIONS
CREATE SUPERIOR
PERFORMANCE I...
© DIWANIYA B.V.
25-3-2015
4
BUSINESS DEVELOPMENT MANIFESTATIONS
POSITIONING, PROCESS, PORTFOLIO, PARADIGM
© DIWANIYA B.V.
25-3-2015
5
POSITIONING INNOVATIONS
CREATE SUPERIOR PERFORMANCE IN
CUSTOMER PERCEIVED VALUE TO PRODUCTS
PRODUCT
DEVELOPMENT
IMPLEMENTATION OF
NEW PRODUCT IDEAS
IMPLEMENTATION OF
NEW PRODUCT ENTRY
POSITIONING
INNOVATIONS
MARKET...
PRODUCT
DEVELOPMENT
IMPLEMENTATION OF
NEW PRODUCT IDEAS
IMPLEMENTATION OF
NEW PRODUCT ENTRY
POSITIONING
INNOVATIONS
MARKET...
© DIWANIYA B.V.
25-3-2015
8
CREATE SUPERIOR PERFORMANCE IN
CUSTOMER BELIEF AND EXPERIENCE
PRODUCT
DEVELOPMENT
IMPLEMENTATI...
© DIWANIYA B.V.
25-3-2015
9
PROCESS INNOVATIONS
CREATE SUPERIOR PERFORMANCE IN
FIRM’S VALUE OFFERING TO CUSTOMERS
ORGANISATION
DEVELOPMENT
IMPLEMENTATION OF
NEW ORGANIZATIONAL IDEAS
IMPLEMENTATION OF
NEW ORGANIZATIONAL ENTRY
PROCESS
INN...
ORGANISATION
DEVELOPMENT
IMPLEMENTATION OF
NEW ORGANIZATIONAL IDEAS
IMPLEMENTATION OF
NEW ORGANIZATIONAL ENTRY
PROCESS
INN...
© DIWANIYA B.V.
25-3-2015
12
CREATE SUPERIOR PERFORMANCE IN
SERVICES AND BUSINESS MODELING
ORGANISATION
DEVELOPMENT
IMPLEM...
© DIWANIYA B.V.
25-3-2015
13
PORTFOLIO INNOVATIONS
CREATE SUPERIOR PERFORMANCE IN
PRODUCT OFFERING TO THE MARKET SPACE
© DIWANIYA B.V.
25-3-2015
14
CREATE SUPERIOR PERFORMANCE IN
PRODUCT OFFERING TO THE MARKET SPACE
Source: Cyclic Business D...
PRODUCT
DEVELOPMENT
IMPLEMENTATION OF
NEW MARKET IDEAS
IMPLEMENTATION OF
NEW MARKET ENTRY
PORTFOLIO
INNOVATIONS
INDUSTRY
T...
© DIWANIYA B.V.
25-3-2015
16
CREATE SUPERIOR PERFORMANCE IN
APPLICATION AND PORTFOLIO
PRODUCT
DEVELOPMENT
IMPLEMENTATION O...
© DIWANIYA B.V.
25-3-2015
17
PARADIGM INNOVATIONS
CREATE SUPERIOR PERFORMANCE IN
FIRM’S VALUE OFFERING TO STAKE HOLDERS
ORGANISATION
DEVELOPMENT
IMPLEMENTATION OF
NEW BUSINESS IDEAS
IMPLEMENTATION OF
NEW BUSINESS ENTRY
PARADIGM
INNOVATIONS
IN...
ORGANISATION
DEVELOPMENT
IMPLEMENTATION OF
NEW BUSINESS IDEAS
IMPLEMENTATION OF
NEW BUSINESS ENTRY
PARADIGM
INNOVATIONS
IN...
© DIWANIYA B.V.
25-3-2015
20
CREATE SUPERIOR PERFORMANCE IN
ORGANISATION BEHAVIOUR AND COOPERATION
ORGANISATION
DEVELOPMEN...
© DIWANIYA B.V.
25-3-2015
21
© DIWANIYA B.V.
25-3-2015
22
YOU LIKE TO KNOW MORE?
 Spreekt de visie van DIWANIYA u aan
of wilt u weten hoe DIWANIYA uw
...
© DIWANIYA B.V.
25-3-2015
23
THANKS FOR YOUR ATTENTION
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Presentatie 2015 Utrecht Business School - Alexander Boelen - Business Development

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Presentatie 2015 Utrecht Business School - Alexander Boelen - Business Development

  1. 1. Thursday 26 March 2015 Roy Schütt & Alexander Boelen INNOVEREN VANUIT EEN ’MARKET ORIENTED’ PERSPECTIEF
  2. 2. © DIWANIYA B.V. 25-3-2015 2 Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012] PORTFOLIO INNOVATIONS PARADIGM INNOVATIONS PROCESS INNOVATIONS POSITIONING INNOVATIONS NEW PRODUCT ENTRY NEW BUSINESS ENTRY NEW ORGANIZATIONAL ENTRY NEW MARKETS ENTRY NEW MARKETS IDEAS NEW PRODUCT IDEAS NEW ORGANIZATIONAL IDEAS NEW BUSINESS IDEAS ORGANISATION DEVELOPMENT STRATEGIC MANAGEMENT AND INNOVATIVENESS PRODUCT DEVELOPMENT NEW PRODUCT DEV. AND MARKET FOCUS INDUSTRY TRANSITION MARKET INTELLIGENCE AND STRUCTURES MARKET TRANSITION MARKETING RESEARCH AND BEHAVIOUR CUSTOMER DRIVEN CAPABILITY DRIVEN CAPACITY DRIVEN CAPACITY DRIVEN COMPETITOR DRIVEN COMPETITOR DRIVEN ORGANISATIONINNOVATIONS MARKETINGINNOVATIONS MARKET ENVIRONMENT BUYERS MARKET
  3. 3. EXISTING MARKETDOMAIN COMPETITIVE ADVANTAGE FROM PRODUCT PERSPECTIVE POSITIONING INNOVATIONS CREATE SUPERIOR PERFORMANCE IN CUSTOMER BELIEF AND EXPERIENCE PORTFOLIO INNOVATIONS CREATE SUPERIOR PERFORMANCE IN APPLICATION AND PORTFOLIO PARADIGM INNOVATIONS CREATE SUPERIOR PERFORMANCE IN ORGANISATION BEHAVIOUR AND COOPERATION PROCESS INNOVATIONS CREATE SUPERIOR PERFORMANCE IN SERVICES AND BUSINESS MODELLING NEW MARKETDOMAIN COMPETITIVE ADVANTAGE FROM ORGANISATION PERSPECTIVE © DIWANIYA B.V. 25-3-2015 3 BUSINESS DEVELOPMENT 4P MARKTGEÖRIENTEERDE INNOVATIE MIX Based on the 4P innovation mix developed by John Bessant and Joe Tidd
  4. 4. © DIWANIYA B.V. 25-3-2015 4 BUSINESS DEVELOPMENT MANIFESTATIONS POSITIONING, PROCESS, PORTFOLIO, PARADIGM
  5. 5. © DIWANIYA B.V. 25-3-2015 5 POSITIONING INNOVATIONS CREATE SUPERIOR PERFORMANCE IN CUSTOMER PERCEIVED VALUE TO PRODUCTS
  6. 6. PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW PRODUCT IDEAS IMPLEMENTATION OF NEW PRODUCT ENTRY POSITIONING INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN © DIWANIYA B.V. 25-3-2015 6 CREATE SUPERIOR PERFORMANCE IN CUSTOMER PERCEIVED VALUE TO PRODUCTS Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012]
  7. 7. PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW PRODUCT IDEAS IMPLEMENTATION OF NEW PRODUCT ENTRY POSITIONING INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN © DIWANIYA B.V. 25-3-2015 7 CREATE SUPERIOR PERFORMANCE IN CUSTOMER BELIEF AND EXPERIENCE CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN THE OFFERING CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN CUSTOMER EXPERIENCE
  8. 8. © DIWANIYA B.V. 25-3-2015 8 CREATE SUPERIOR PERFORMANCE IN CUSTOMER BELIEF AND EXPERIENCE PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW PRODUCT IDEAS IMPLEMENTATION OF NEW PRODUCT ENTRY POSITIONING INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN THE OFFERING CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN CUSTOMER EXPERIENCE
  9. 9. © DIWANIYA B.V. 25-3-2015 9 PROCESS INNOVATIONS CREATE SUPERIOR PERFORMANCE IN FIRM’S VALUE OFFERING TO CUSTOMERS
  10. 10. ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW ORGANIZATIONAL IDEAS IMPLEMENTATION OF NEW ORGANIZATIONAL ENTRY PROCESS INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN © DIWANIYA B.V. 25-3-2015 10 CREATE SUPERIOR PERFORMANCE IN FIRM’S VALUE OFFERING TO CUSTOMERS Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012]
  11. 11. ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW ORGANIZATIONAL IDEAS IMPLEMENTATION OF NEW ORGANIZATIONAL ENTRY PROCESS INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN © DIWANIYA B.V. 25-3-2015 11 CREATE SUPERIOR PERFORMANCE IN SERVICES AND BUSINESS MODELING CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN THE BUSINESS ARCHITECTURE CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN THE SERVICES
  12. 12. © DIWANIYA B.V. 25-3-2015 12 CREATE SUPERIOR PERFORMANCE IN SERVICES AND BUSINESS MODELING ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW ORGANIZATIONAL IDEAS IMPLEMENTATION OF NEW ORGANIZATIONAL ENTRY PROCESS INNOVATIONS MARKET TRANSITION COMPETITOR DRIVEN CUSTOMER DRIVEN CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN THE BUSINESS ARCHITECTURE CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN THE SERVICES
  13. 13. © DIWANIYA B.V. 25-3-2015 13 PORTFOLIO INNOVATIONS CREATE SUPERIOR PERFORMANCE IN PRODUCT OFFERING TO THE MARKET SPACE
  14. 14. © DIWANIYA B.V. 25-3-2015 14 CREATE SUPERIOR PERFORMANCE IN PRODUCT OFFERING TO THE MARKET SPACE Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012] PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW MARKET IDEAS IMPLEMENTATION OF NEW MARKET ENTRY PORTFOLIO INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN
  15. 15. PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW MARKET IDEAS IMPLEMENTATION OF NEW MARKET ENTRY PORTFOLIO INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN © DIWANIYA B.V. 25-3-2015 15 CREATE SUPERIOR PERFORMANCE IN APPLICATION AND PORTFOLIO CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN THE APPLICATION CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN PORTFOLIO
  16. 16. © DIWANIYA B.V. 25-3-2015 16 CREATE SUPERIOR PERFORMANCE IN APPLICATION AND PORTFOLIO PRODUCT DEVELOPMENT IMPLEMENTATION OF NEW MARKET IDEAS IMPLEMENTATION OF NEW MARKET ENTRY PORTFOLIO INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN THE APPLICATION CREATE ADDED VALUE TO PRODUCTS AND SERVICES THROUGH INNOVATION IN PORTFOLIO
  17. 17. © DIWANIYA B.V. 25-3-2015 17 PARADIGM INNOVATIONS CREATE SUPERIOR PERFORMANCE IN FIRM’S VALUE OFFERING TO STAKE HOLDERS
  18. 18. ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW BUSINESS IDEAS IMPLEMENTATION OF NEW BUSINESS ENTRY PARADIGM INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN © DIWANIYA B.V. 25-3-2015 18 CREATE SUPERIOR PERFORMANCE IN FIRM’S VALUE OFFERING TO STAKE HOLDERS Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012]
  19. 19. ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW BUSINESS IDEAS IMPLEMENTATION OF NEW BUSINESS ENTRY PARADIGM INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN © DIWANIYA B.V. 25-3-2015 19 CREATE SUPERIOR PERFORMANCE IN ORGANISATION BEHAVIOUR AND COOPERATION CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN COOPERATION CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN ORGANISATIONAL BEHAVIOUR
  20. 20. © DIWANIYA B.V. 25-3-2015 20 CREATE SUPERIOR PERFORMANCE IN ORGANISATION BEHAVIOUR AND COOPERATION ORGANISATION DEVELOPMENT IMPLEMENTATION OF NEW BUSINESS IDEAS IMPLEMENTATION OF NEW BUSINESS ENTRY PARADIGM INNOVATIONS INDUSTRY TRANSITION CAPACITY DRIVEN CAPABILITY DRIVEN CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN COOPERATION CREATE ADDED VALUE TO THE ORGANISATION THROUGH INNOVATION IN ORGANISATIONAL BEHAVIOUR
  21. 21. © DIWANIYA B.V. 25-3-2015 21
  22. 22. © DIWANIYA B.V. 25-3-2015 22 YOU LIKE TO KNOW MORE?  Spreekt de visie van DIWANIYA u aan of wilt u weten hoe DIWANIYA uw organisatie kan helpen het onderscheid in de markt te maken? Neem contact op met één van onze vennoten  I : www.diwaniya.nl  E: info@diwaniya.nl
  23. 23. © DIWANIYA B.V. 25-3-2015 23 THANKS FOR YOUR ATTENTION

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