Presentatie Fontys 200109 Public

604 views

Published on

A presentation about the changes in marketing and communication. Traditional media is not longer effective trough the rise of interactive social media. Brandingis changed.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentatie Fontys 200109 Public

  1. 1. Tenminste Houdbaar Tot: zie deksel! RECLAME OVER DATUM!
  2. 2. “MOVEMENTS ARE AT THE HEARTH OF CHANGE AND GROWTH…” Seth Godin, Meatball Sundea Veranderingen
  3. 3. SORRY!
  4. 4. ONTSLAGGOLF
  5. 5. Filmpje ‘Dramatic Swift in Marketing Reality http://www.vimeo.com/2753002
  6. 6. Michiel Gerbranda Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg
  7. 7. FEAR TRUST
  8. 8. <foto van advertentie>
  9. 9. Billboard
  10. 10. INFORMATIE KENNIS CULTUUR
  11. 11. WAAROM?!
  12. 12. CRISIS 108 miljoen (Q3) Bron: SPOT
  13. 13. Commercial EIFELL http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110
  14. 14. Commercial XS4ALL http://nl.youtube.com/watch?v=KWXSzQSdSOs
  15. 15. Organizing without organizations v “Here comes everybody”, Clay Shirky, 2008
  16. 16. Branding verandert
  17. 17. Networked Information Environment
  18. 18. POWERRRRR!
  19. 19. Filmpje ‘De Échte Ziggo’ http://nl.youtube.com/watch?v=d3ReDIjTctE
  20. 20. Filmpje ‘Ziggo is Kut’ http://nl.youtube.com/watch?v=6F3PahG8T1I 1.200 x bekeken
  21. 21. BELANGRIJKSTE MEDIUM
  22. 22. ONLINE TIJD VERDUBBELD
  23. 23. GROOT GROTER GROOTST
  24. 24. MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID
  25. 25. Share product images Customers who bought Share with friends this book also bought Average customer External reviews review Amazon.com sales rank 10/90 Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  26. 26. Enterprise 2.0
  27. 27. ORGANISEER JEZELF
  28. 28. PROFILEER JEZELF
  29. 29. WORD SOCIAAL
  30. 30. DON’T SELL PRODUCTS PEOPLE DO!
  31. 31. Q&A’s PERSONAL BLOGGING GRATIS BRANDING E-MAILINGS DIGITAAL FORA PLAZA’S MINDZ DNA EVENT BUSINESSMODEL SOFTWARE CIRKELS COACHING PRIVATE MINDZ|MONITOR LABELS WIKI’S BRANDED PLAZA’S WIDGETS TAGGING INTERNATIONAAL MINDZ|STYLE
  32. 32. Michiel Gerbranda MSc Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg

×