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Data is so ubiquitous, we are sometimes oblivious to just how much of it we interact with—and how many companies are making it a core part of their product. Whether you’re aware of it or not, product leaders across industries are using data to drive engagement and prove value to their end-users. From Fitbit and Medium to Spotify and Slack, data is being leveraged not just for internal decision-making, but as an external product offering and differentiator.
These data-as-product features, often displayed as user-facing dashboards, are known as “native analytics” because they are offered natively within the context of the customer experience. We’ve gathered 25 examples of native analytics in modern software to highlight their power and hopefully inspire their further adoption.