404 southwest presentation

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404 southwest presentation

  1. 1. Southwest Flies High in Area of Media Convergence<br />Calli Babcock <br />Michelle VanOsdol<br />
  2. 2. Background<br />Established in 1971<br />3,200 flights/day<br />35,000 employees<br />78% of SWA customers check in online/kiosk<br />
  3. 3. Media Platforms<br />Twitter<br />Blog: Nuts About Southwest<br />YouTube channel<br />Flickr<br />iPhone app/Ding<br />Facebook<br />
  4. 4. Twitter<br />@xaviercc04 I'm sorry to hear about your experience. Please do send us a letter so we can get the full story. ^CM<br />@texandrew5 We just closed our internship applications for Spring 2011. Stay tuned for Summer 2011 opportunities! ^CM<br />We'll pick our fave reasons & bring the winners to Dallas to play in our annual #LUVClassic Golf Tournament! http://cot.ag/dAFewa<br />Oh, and their golf clubs fly free! Grab your golf bag, it's on! #LUVClassic<br />http://twitter.com/southwestair<br />
  5. 5. Nuts About Southwest<br />Polls, videos, podcasts, customer posts<br />Hub for all other media platforms<br />October 2009 Best Blog (PR News Platinum Awards) for 3rd year in a row<br />http://www.blogsouthwest.com/<br />
  6. 6. YouTube Channel<br />Customer relations<br />Entertainment<br />http://www.youtube.com/user/NutsAboutSouthwest#p/a/u/1/nRGzTgqR9CU<br />http://www.youtube.com/user/NutsAboutSouthwest#p/f/23/ZjikovLphCI<br />
  7. 7. Flickr<br />Discussion<br />Plane Enthusiasts<br />1,000 Members<br />Photos used on other platforms<br />http://www.flickr.com/groups/southwestairlines/<br />
  8. 8. iPhone app/Ding<br />Insider deals & information<br />Book flight – Check flight status – Check In – Car reservations<br />Free application <br />For iPhone or desktop<br />http://www.southwest.com/cgi-bin/systray?action=download&refId=2006050000000051&ref=ding_info<br />
  9. 9. Facebook<br />Contests/Sweepstakes<br />1 million ‘Likes<br />Bags fly free promotion<br />http://www.facebook.com/Southwest?v=app_154958661185020<br />
  10. 10. Effective or Not Effective?<br />Effective<br />Include various platforms for customers to interact with<br />Helps create customer loyalty and building of a “culture”<br />Fun and family-orientated theme<br />
  11. 11. Our Suggestions<br />Facebook customer concerns<br />Monitoring criticisms/negative comments?<br />Do you have any suggestions for Southwest and their use of media convergence?<br />

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