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New England Multimedia's Video, YouTube, and SEO Tips for Businesses

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Scott Quillin of New England Multimedia presented this slideshow during a presentation on Video Production, YouTube, and Video SEO at Newport Interactive Marketers on March 29, 2011.

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New England Multimedia's Video, YouTube, and SEO Tips for Businesses

  1. 1. ?<br />DO<br />
  2. 2. Background<br />
  3. 3. February 2005Domain name youtube.comis registered<br />
  4. 4. December 2005Official Launch(8 million videoswatched per day)<br />
  5. 5. July 2006100 million videosviewed per day<br />
  6. 6. July 200665,000 videosuploaded each day<br />
  7. 7. October 2006Google buysYouTube for$1.65 billion<br />
  8. 8. January 200810 hours of videouploaded everyminute<br />
  9. 9. May 200920 hours of videouploaded everyminute<br />
  10. 10. October 20091 billion viewsPER DAY<br />
  11. 11. May 20102 billion viewsPER DAY<br />
  12. 12. TODAYYouTube is thesecond largestsearch engine<br />
  13. 13. TODAY100 years of videosuploaded EVERY DAY <br />
  14. 14. Usage Profile<br /><ul><li>82% of the US online population have watched a YouTube video, among males aged 20-24 it is 95% and among female teenagers it is 94%</li></li></ul><li>Reason to Visit<br /><ul><li>63% say it is to be entertained, 49% to browse and 41% to watch new music videos (71% amongst teenage females)</li></li></ul><li>Reason to Visit<br /><ul><li>Word of mouth is an important factor. 45% heard about a clip and wanted to see it for themselves; 44% were told by their friends to look for a specific video and 40% were sent a link to a video by a colleague or friend</li></li></ul><li>Business, Brands & Channels<br /><ul><li>29% of YouTubers have used the site for work purposes of whom…
  15. 15. 40%+ have used the site to learn more about a subject or find out more about a product
  16. 16. 26% have used the site to find a supplier
  17. 17. 53% of users have visited the Channels section. 19% do so on every/most visits</li></li></ul><li>How<br />Can YouTube?<br />
  18. 18. Traditional Video<br />Hello, my name is Joe Smith from Joe’s Plumbing Service.<br />For over 15 years, Joe’s Plumbing Service has been providing residential<br />Plumbing services to Rhode Islanders with friendly customer service.<br />At Joe’s Plumbing Service, no job is too big or too small. We specialize in Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning.<br />Call us today at 1-800-456-0956<br />Thank you.<br />Joe’s<br />Plumbing Service<br />
  19. 19. Funny Video<br />Don’t you hate it when you need to call a plumber to fix a leak? Not only is it going to cost you money but you have to deal with the dreaded “Plumber’s Crack”.<br />At Joe’s Plumbing Service, WE DON’T DO CRACK. If you happen to see any crack on any of our plumbers, take a photo of it and send it to our Facebook page at facebook.com/joesplumbing. We’ll post it in our Hall of Shame.<br />Call us at 1-800-NO-CRACK to get all your residential plumbing needs taken care of by the Crack-less Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning professionals at Joe’s Plumbing Service.<br />We Don’t Do Crack<br />
  20. 20. Risqué Video<br />MUSIC – “Chippendale Style”<br />Ladies…why settle for a traditional, boring plumber when you can hire one of this year’s plumbers from Joe’s Plumbers Calendar 2012.<br />That’s right, the guys from Joe’s Plumbing Service are featured in this year’s Joe’s Plumbers Calendar 2012…and it’s yours free when you call 1-800-NO-CRACK or visit us at facebook.com/joesplumbing.<br />Sinful schoolboy charm. Naughty fantasy colliding with the boy next door….all while we service your Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning needs. <br />Rhode Island ladies…what are you waiting for? Get the plumber of your dreams now!<br />Joe’s Plumbers<br />CalendAr 2012<br />
  21. 21. SEO JUICE<br />
  22. 22. Create a YouTube account<br />
  23. 23. Upload your first video<br />Click Upload<br />
  24. 24. Upload your first video<br />Click<br />Upload<br />
  25. 25. YouTube SEO Juice<br />File name should match your targeted keywords<br />
  26. 26. Upload your first video<br />File Name:<br />rhode-island-plumbing-company<br />
  27. 27. YouTube SEO Juice<br />File name should match your targeted keywords<br />Title should be descriptive of the video content and should match your targeted keywords<br />
  28. 28. Title<br />
  29. 29. YouTube SEO Juice<br />File name should match your targeted keywords<br />Title should be descriptive of the video content and should match your targeted keywords<br />Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words.<br />
  30. 30. Description<br />
  31. 31. YouTube SEO Juice<br />File name should match your targeted keywords<br />Title should be descriptive of the video content and should match your targeted keywords<br />Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words.<br />Search results show part of your description<br />
  32. 32. Search<br />Results<br />Search<br />Results<br />Search<br />Results<br />
  33. 33. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />
  34. 34. Tags<br />
  35. 35. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />Choose the best thumbnail possible (3 choices)<br />
  36. 36. Thumbnails<br />
  37. 37. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />Choose the best thumbnail possible (3 choices)<br />Type in your Map Location on the Google Map<br />
  38. 38. Location<br />
  39. 39. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />Choose the best thumbnail possible (3 choices)<br />Type in your Map Location on the Google Map<br />Set Privacy to “Public”<br />
  40. 40. Privacy<br />
  41. 41. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />Choose the best thumbnail possible (3 choices)<br />Type in your Map Location on the Google Map<br />Set Privacy to “Public”<br />Allow Comments and Comment Voting<br />
  42. 42. Comments<br />Comment<br />Voting<br />
  43. 43. YouTube SEO Juice<br />Tags – use your targeted keywords to help your audience find you<br />Choose the best thumbnail possible (3 choices)<br />Type in your Map Location on the Google Map<br />Set Privacy to “Public”<br />Allow Comments and Comment Voting<br />Don’t forget, YouTube is a social site too!<br />
  44. 44. Video Transcripts for Convenience and SEO Juice!!<br />
  45. 45. www.NewEnglandMultimedia.com<br />888.409.1099<br />

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