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Tips and Tricks for Using Video to Drive Traffic Straight to Your Website or Blog<br />(Even if you don’t have any videos ...
àla mode stuff<br />lcdemers on YouTube<br /><ul><li>Repairs
Crafts
Music lessons
Cooking
Makeup
Lighting</li></ul>DIY (Do It Yourself) Videos<br />
Funny Videos<br />WeberFamilyLaw<br />Funny video about #parents talking to their kids about #divorce. I probably would no...
Video Transcripts<br />
Jon Buscall:<br />Jontus Media<br />My podcast has actually made a big difference and I’ve seen this with a client I’ve be...
6 Tips & Tricks:Using Video to Drive Traffic to Your Website or Blog!<br />
Don’t leave videos on YouTube…embed them in your website or blog posts and use them!<br />Write a blog post with the video...
Traffic Tip #2: <br />Interview People Your Target Market is Interested In<br />Nikolas Allen <br />BamConsulting on YouTu...
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Creative Tips for Using Video to Drive Traffic to Your Website or Blog

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Think video is for the experts? Don't know how to use video to drive traffic to your website or blog? Don't have any video content of your own? Not a problem! Michelle Quillin of New England Multimedia shared this presentation with Engage Marketing University on March 22, 2011. Creative tips for using video to drive traffic -- even if you don't have video content of your own!

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  • Thanks for checking in here!!

    On our Facebook Page today, we're taking questions about DIY videos, lighting, editing, etc., and I'm going to answer them in a blog post. I'll pop over here and share the link to the post! ~Michelle
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  • Short but very informative. Can you share some tips on how to create nice DIY videos?
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Creative Tips for Using Video to Drive Traffic to Your Website or Blog

  1. 1. Tips and Tricks for Using Video to Drive Traffic Straight to Your Website or Blog<br />(Even if you don’t have any videos of your own)<br />
  2. 2. àla mode stuff<br />lcdemers on YouTube<br /><ul><li>Repairs
  3. 3. Crafts
  4. 4. Music lessons
  5. 5. Cooking
  6. 6. Makeup
  7. 7. Lighting</li></ul>DIY (Do It Yourself) Videos<br />
  8. 8. Funny Videos<br />WeberFamilyLaw<br />Funny video about #parents talking to their kids about #divorce. I probably would not follow this example: http://bit.ly/h9k7KE<br />Greg_Reibman<br />RT @universalhub: RT @BostonWeddingJP: Somerville made this funny video about rats running rampant. http://youtu.be/wEYzKq9YZQI<br />
  9. 9. Video Transcripts<br />
  10. 10.
  11. 11.
  12. 12. Jon Buscall:<br />Jontus Media<br />My podcast has actually made a big difference and I’ve seen this with a client I’ve been producing a show for. Her traffic is up 65% and sales almost double that. So I think it can also be about the content you create and throw into the “pond” you’re fishing in.<br />ComScore:<br />Recent Study: 83% watched Web video in January 2011<br />The average online video lasted about five minutes<br />Google’s YouTube led the way: more than 144 million unique viewers<br />Average Google user spent just over 283 minutes watching video content in January.<br />
  13. 13. 6 Tips & Tricks:Using Video to Drive Traffic to Your Website or Blog!<br />
  14. 14. Don’t leave videos on YouTube…embed them in your website or blog posts and use them!<br />Write a blog post with the video as center stage or an example.<br />Use other people’s videos to get more traffic. <br />Contact the owner of the video and send them a link to your post.<br />Traffic Tip #1: <br />Embed Video in Blog Posts<br />
  15. 15. Traffic Tip #2: <br />Interview People Your Target Market is Interested In<br />Nikolas Allen <br />BamConsulting on YouTube<br />Bryan Stars<br />BryanStars on YouTube<br />
  16. 16. Many won’t watch a video, but they’ll read the transcript<br />YouTube offers video transcript uploads in the dashboard of your Channel <br />Use a transcription service, or do your own<br />Traffic Tip #3: <br />Video Transcripts for Convenience and SEO Juice<br />
  17. 17. Traffic Tip #4: Video Reviews<br /><ul><li>Products
  18. 18. Books
  19. 19. Music
  20. 20. Video Games
  21. 21. Hotels
  22. 22. Restaurants
  23. 23. Films
  24. 24. Indy Films
  25. 25. Tools
  26. 26. …and whatever your target audience cares about!</li></ul>Suzanne McDonald and Priscilla Pilon review a book on Social Media by Rahn Shaw<br />
  27. 27. Traffic Tip #5: Video Contests to Reinforce Your Message<br />Captains House Inn<br />Cape Cod Videos<br />
  28. 28. Use Top 10 lists that appeal to your target audience<br />When you get to the halfway point, direct your viewers to your website for the rest of the tips. Point to a video caption, or to your video’s description, for the web address<br />Traffic Tip #6: Top 10 Lists<br />
  29. 29. Learn and Leverage Video for Your Brand’s Success with Newport Interactive Marketers<br />New England Multimedia’s Scott Quillin<br />and Visual Post’s Patrick Hughes<br />http://newportinteractivemarketers-video.eventbrite.com<br />Tue, March 29, 2011 6-9 pm at Christie’s in Newport<br />

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