Talent Solutions
Quick Guide to Traffic Drivers
Ad campaign driving relevant talent to your Careers Page
TALENT SOLUTIONS
• Once your Careers Page is complete, we will deploy an Ad Campaign to
drive relevant traffic and help yo...
TALENT SOLUTIONS
On the LinkedIn
Homepage
LinkedIn Recruitment Advertising
How itall works
When they
network with
members
...
TALENT SOLUTIONS
1. Define Targeting
2. Choose Ad Creative
3. Determine Start Date
3 Easy Steps to setting up your Ad Camp...
TALENT SOLUTIONS
Seniority, language
Define your Targeting
Targetingcomes from the rich data of members’professional profi...
TALENT SOLUTIONS
Follow CompanyClient CreatedPicture Yourself
(10 jobs min)
• “Picture Yourself” is the highest-performing...
TALENT SOLUTIONS
Choose Ad Creative
CustomAd Examples
TALENT SOLUTIONS
Choose Start Date
What theAd willlook likeon LinkedIn
TALENT SOLUTIONS
• Reporting is available for you on your
LinkedIn company page and will also be
shared with you by your M...
TALENT SOLUTIONS
Appendix
TALENT SOLUTIONS
Targeting Form
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Linked in traffic drivers guide

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Linked in traffic drivers guide

  1. 1. Talent Solutions Quick Guide to Traffic Drivers Ad campaign driving relevant talent to your Careers Page
  2. 2. TALENT SOLUTIONS • Once your Careers Page is complete, we will deploy an Ad Campaign to drive relevant traffic and help you be top-of-mind among your target audience to help you source more effectively. • Traffic Drivers are intended to increase traffic to your Careers Page, and subsequently increase job clicks and grow followers. • Ad campaigns vary in length depending on the Target Audience and available Ad Impressions we have to reach that audience. On average, we find that it takes 3 months to run a full campaign of 600,000 impressions Overview Clients see an average range of 20-50% increase in their InMail responses when coupled with ads
  3. 3. TALENT SOLUTIONS On the LinkedIn Homepage LinkedIn Recruitment Advertising How itall works When they network with members When they interact in Groups When they visit Company Pages • Our ad server identifies the specific audience we define, pinpointing members that are in that bucket • When a “target” member visits LinkedIn.com, the ad server serves them the given ad, wherever they go on Linkedin.com
  4. 4. TALENT SOLUTIONS 1. Define Targeting 2. Choose Ad Creative 3. Determine Start Date 3 Easy Steps to setting up your Ad Campaign
  5. 5. TALENT SOLUTIONS Seniority, language Define your Targeting Targetingcomes from the rich data of members’professional profiles Industry, job function Groups / Associations Geography Our robust targeting means we can put the right opportunity in front of the in front of the right member in the right professional context.
  6. 6. TALENT SOLUTIONS Follow CompanyClient CreatedPicture Yourself (10 jobs min) • “Picture Yourself” is the highest-performing ad creative. It it’s created by LinkedIn, is dynamic to the viewer, and also has a 1- click to follow and a 1-click to view jobs button • If using Client Created, please follow our Ad Specs* * LinkedInAd Specs Choose Ad Creative Ad Creative options
  7. 7. TALENT SOLUTIONS Choose Ad Creative CustomAd Examples
  8. 8. TALENT SOLUTIONS Choose Start Date What theAd willlook likeon LinkedIn
  9. 9. TALENT SOLUTIONS • Reporting is available for you on your LinkedIn company page and will also be shared with you by your Media Account Manager. • Traffic Drivers are intended to increase traffic to your Careers Page and grow Followers. What Happens After? Reporting
  10. 10. TALENT SOLUTIONS Appendix
  11. 11. TALENT SOLUTIONS Targeting Form

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