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A Framework for Measuring
M-Learning Success
A Research in Progress
Michelle Lac
CRICOS 00111D TOID 3059
Who is Michelle Lac?
https://au.linkedin.com/in/michellelac
+++
What is M-Learning?
• Personalised learning
• Learning while mobile
• Ubiquitous learning
• Anytime/anywhere learning
• Ha...
Why is M-Learning Important?
Research and Markets. 2015. "Mobile Learning Market by Solution, by Applications, by User Typ...
What are the Benefits? Why now?
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015...
What has been published so far?
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015...
M-Learning more holistically
Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Mana...
Focus of this Research
Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Management...
Core Research Focus
Develop a Framework that includes:
• Guidelines for m-learning implementations
• Model explaining caus...
Models used
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
Unified Theory of ...
Models used
DeLone, W. H., and McLean, E. R. 2003. "The Delone and Mclean Model of Information Systems Success: A Ten-Year...
Organisations
M-learning
implemented
M-learning NOT
implemented
Data collected ‘Likert’ scale
Quantitative
data
Open ended...
Research methodology
Phase 1
Oct 2015 to Mar 2016
Phase 2
Apr to Sep 2016
Phase 3
Oct to Dec
2016
Phase 4
Jan to
May 2017
...
Next steps
M-Learning market forecasted to reach
USD$37.6 billion by 2020 (Research and Markets, 2015)
Contact me if you (...
Questions?
Contact Details
Michelle Lac
mlac@swin.edu.au
0403 576 929
CRICOS 00111D TOID 3059
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A framework for measuring mobile learning success

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This presentation was delivered to the Swinburne anzMLearn Symposium on the 24 November 2015. Organisations are invited to participate in the most recent research in measuring mobile learning success.

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A framework for measuring mobile learning success

  1. 1. A Framework for Measuring M-Learning Success A Research in Progress Michelle Lac CRICOS 00111D TOID 3059
  2. 2. Who is Michelle Lac? https://au.linkedin.com/in/michellelac +++
  3. 3. What is M-Learning? • Personalised learning • Learning while mobile • Ubiquitous learning • Anytime/anywhere learning • Handheld learning • +++ Ability to use mobile devices to support teaching and learning anywhere and anytime (Crescente and Lee, 2011) List above source: Mehdipur, Y. and Zerehkafi H. 2013. “Mobile Learning for Education: Benefits and Challenges”, International Journal of Computational Engineering Research (3:6), pp93-101 Crescente, M. L., and Lee, D. 2011. “Critical issues of M-Learning: design models, adoption processes, and future trends”, Journal of the Chinese Institute of Industrial Engineers (28:2), pp111-123
  4. 4. Why is M-Learning Important? Research and Markets. 2015. "Mobile Learning Market by Solution, by Applications, by User Type, & by Region - Global Forecast to 2020." Retrieved 27 May 2015, 2015, from http://www.researchandmarkets.com/research/vbbfmn/mobile_learning M-Learning market forecasted to reach USD$37.6 billion by 2020 (Research and Markets, 2015)
  5. 5. What are the Benefits? Why now? M-Learning market forecasted to reach USD$37.6 billion by 2020 (Research and Markets, 2015) • Get up-to-date information to the learner • Accelerates reinforcement and follow-up • Is efficient • Increased productivity & revenue • Ability to use the mobile devices’... But... How do you measure success? Brink, J. 2011. "M-Learning: The Future of Training Technology," T+D (65:2), pp. 27-29. Genzic, J., Grgic, I., and Gujic, M. 2014. "Education and Knowledge Management by Using an E-Learning and M-Learning Education," Varazdin: Varazdin Development and Entrepreneurship Agency (VADEA), pp. 548-560. Kahle-Piasecki, L., Miao, C., and Ariss, S. 2012. "Managers and the Mobile Device: M-Learning and M-Business-Implications for the United States and China," Journal of Marketing Development and Competitiveness (6:1), pp. 56-68. Macdonald, I., and Chiu, J. 2011. "Evaluating the Viability of Mobile Learning to Enhance Management Training," Canadian Journal of Learning and Technology (37:1), p. 12. Stober, D. R., and Putter, S. 2013. "Going Mobile & Micro: The New Frontier of Safety Training," Professional Safety (58:2), pp. 41-43. Tucker, J. S. 2010. "Mobile Learning Approaches for U.S. Army Training." Retrieved 7 August 2015, 2015, from http://www.dtic.mil/dtic/tr/fulltext/u2/a528742.pdf Woodill, G. 2013. "The Unique Affordances of Mobile Learning." Retrieved 24 July, 2015, from http://floatlearning.com/2013/11/the-unique-affordances-of-mobile-learning/ Camera Geolocation Microphone & audio recording Notifications & alerts Touch screens Ubiquity Voice/phone communications Wearability Portability/mobility
  6. 6. What has been published so far? M-Learning market forecasted to reach USD$37.6 billion by 2020 (Research and Markets, 2015) • Not that much relating to the workforce • Limited research found in: – Design guidelines – Efficacy evaluations – Quantitative research – Wider technological implications • Literature focuses on some aspects of m-learning Therefore, current PhD project was established…
  7. 7. M-Learning more holistically Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Management and Business Review 6(2): 72-87.
  8. 8. Focus of this Research Nasiri, A. and D. G. Shi (2014). "Mobile Learning Business Model Framework." Information Management and Business Review 6(2): 72-87.    
  9. 9. Core Research Focus Develop a Framework that includes: • Guidelines for m-learning implementations • Model explaining causal-relationships between factors ...for organisations to predict, measure and influence m- learning success ... planning of initiatives to optimise desired outcomes ...measure and track ongoing success during & post implementations
  10. 10. Models used M-Learning market forecasted to reach USD$37.6 billion by 2020 (Research and Markets, 2015) Unified Theory of Acceptance and Use of Technology (UTAUT) model (Venkatesh et al. 2003) 1. The Theory of Reasoned Action (TRA) 2. The Technology Acceptance Model (TAM) 3. The Motivational Model (MM) 4. The Theory of Planned Behaviour (TPB) 5. A Combined Technology Acceptance Model/Theory of Planned Behaviour (C-TAM-TPB) 6. The Model of PC Utilisation (MPCU) 7. Innovation Diffusion Theory (IDT) 8. Social Cognitive Theory (SCT) DeLone and McLean’s Information Systems (IS) success model (DeLone & McLean, 2003) DeLone, W. H., and McLean, E. R. 2003. "The Delone and Mclean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), pp. 9-30. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. 2003. "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly (27:3), pp. 425-478.
  11. 11. Models used DeLone, W. H., and McLean, E. R. 2003. "The Delone and Mclean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), pp. 9-30. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. 2003. "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly (27:3), pp. 425-478. INFORMATION QUALITY SYSTEM QUALITY SERVICE QUALITY INTENTION TO USE USER SATISFACTION NET BENEFITS USE Behavioural Intent to Use Performance Expectancy Social Influence & Facilitating Conditions Effort Expectancy
  12. 12. Organisations M-learning implemented M-learning NOT implemented Data collected ‘Likert’ scale Quantitative data Open ended questions Qualitative data Users Training (learning & development) managers Online survey Face to face questionnaires Online survey Face to face questionnaires Research instruments
  13. 13. Research methodology Phase 1 Oct 2015 to Mar 2016 Phase 2 Apr to Sep 2016 Phase 3 Oct to Dec 2016 Phase 4 Jan to May 2017 Establish Research Project Design, test, rollout survey and questionnaires Identify companies to participate Conduct in-depth interview and focus groups Publish interim findings Finalise m- learning framework Today Develop framework iteratively
  14. 14. Next steps M-Learning market forecasted to reach USD$37.6 billion by 2020 (Research and Markets, 2015) Contact me if you (or others) would like to participate Spread the word and let others know about this Research
  15. 15. Questions? Contact Details Michelle Lac mlac@swin.edu.au 0403 576 929 CRICOS 00111D TOID 3059

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