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Over the next 2years 
2 
of enterprises plan to 
increase investments 
in social 
3
64% 
deployed 
internal and 
external 
collaboration 
via mobile
use social networks to 
recruit talent 
82%
who have social 
analytics are still 
not using it 70%
43% 
rely on 
employee 
advocates 
to kick-start social 
adoption
have set 
enterprise 
systems 
to default to 
social capabilities 
43%
74%of respondents 
define a “social” business as 
one that uses social 
technology to foster 
collaboration among 
custome...
8% 
Although only 
of respondents 
have an enterprise-wide social 
strategy, they know it’s 
important 
45% plan to have o...
IBM Center for Applied Insights Research Study 2014 
Charting the social universe 
Social ambitions drive business impact ...
Social Ambitions Drive Business Impact
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Social Ambitions Drive Business Impact

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Enterprises are rapidly adopting social capabilities to accomplish their business goals. In the past two years, social deployment has more than doubled, and organizations are achieving a wide range of objectives from social.

Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact

For more info, visit: ibm.com/ibmcai/socialstudy

Published in: Software

Social Ambitions Drive Business Impact

  1. 1. Over the next 2years 2 of enterprises plan to increase investments in social 3
  2. 2. 64% deployed internal and external collaboration via mobile
  3. 3. use social networks to recruit talent 82%
  4. 4. who have social analytics are still not using it 70%
  5. 5. 43% rely on employee advocates to kick-start social adoption
  6. 6. have set enterprise systems to default to social capabilities 43%
  7. 7. 74%of respondents define a “social” business as one that uses social technology to foster collaboration among customers, employees and partners
  8. 8. 8% Although only of respondents have an enterprise-wide social strategy, they know it’s important 45% plan to have one in the next 2-3 years
  9. 9. IBM Center for Applied Insights Research Study 2014 Charting the social universe Social ambitions drive business impact Learn more about the study: ibm.biz/SocStudy

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