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Market Yourself Without
Selling Your Soul
The practicalities of presenting
the authentic you.
Michelle Hunter
“… success
and likeability
are positively
correlated for
men, and
negatively
correlated for
women…”
Plan of Action
What does “Self-Marketing” look like?
“Self-branding … is more about
internal awareness and
your external behaviour –
not about marketing anything
except you in...
Getting Ahead
• Be professionally proactive during
studies
• Know your stuff
• External appearance + personal
relationships
0%
5%
10%
15%
20%
25%
30%
35%
40%
1986 1991 1998 2003 2008
Importance of external appearance
at work, according to women i...
“It is not just
about wearing
a new dress or
a new suit, but
having a certain
appearance and
a certain
charisma.
How to Never Get Recognition
10%
30%
60%
Get Recognition
IMAGE
PERFORMANCE
EXPOSURE
Coleman, H.J. (
This is what I did
• Signed up with social media networks
• Created business cards
• Joined network groups
• Participated ...
In Summary
• What have you got going for you?
• Who have you got going for you?
• How do you want to be seen?
• Just do it!
Market yourself without selling your soul
Market yourself without selling your soul
Market yourself without selling your soul
Market yourself without selling your soul
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Market yourself without selling your soul

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FROM DEDICATION TO SUCCESS, A Symposium for female scientists. This talk was held by Michelle Hunter as part of the symposium, a joint event of the Equal Opportunities Office of Saarland University and the Equal Opportunities Commissioners of the INM – Leibniz Institute for New Materials.

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Market yourself without selling your soul

  1. 1. Market Yourself Without Selling Your Soul The practicalities of presenting the authentic you. Michelle Hunter
  2. 2. “… success and likeability are positively correlated for men, and negatively correlated for women…”
  3. 3. Plan of Action
  4. 4. What does “Self-Marketing” look like?
  5. 5. “Self-branding … is more about internal awareness and your external behaviour – not about marketing anything except you in your daily attitude and behaviour.” Sherven, J. (2016)
  6. 6. Getting Ahead • Be professionally proactive during studies • Know your stuff • External appearance + personal relationships
  7. 7. 0% 5% 10% 15% 20% 25% 30% 35% 40% 1986 1991 1998 2003 2008 Importance of external appearance at work, according to women in business Source: Bischoff, S. (2010) Wer Führt (die)Zunkunft? Männer und Frauen in Führungspositionen der Wirtschaft in Deutschland - die 5. Studie
  8. 8. “It is not just about wearing a new dress or a new suit, but having a certain appearance and a certain charisma.
  9. 9. How to Never Get Recognition
  10. 10. 10% 30% 60% Get Recognition IMAGE PERFORMANCE EXPOSURE Coleman, H.J. (
  11. 11. This is what I did • Signed up with social media networks • Created business cards • Joined network groups • Participated in network groups! • Spoke at conferences • Wrote articles • Said yes to things that scared me
  12. 12. In Summary • What have you got going for you? • Who have you got going for you? • How do you want to be seen? • Just do it!

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