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Data Science at Netflix - Principles for Speed & Scale [Rev 2019 keynote]

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Data science powers Netflix. It informs our decisions and challenges our assumptions. It fuels experimentation and innovation at an unprecedented scale. It helps us discover fantastic content and deliver personalized experiences for millions of people around the world. In short, data science has become critical to Netflix, touching nearly every aspect of the business today.

In this talk, Michelle Ufford will discuss the philosophies and innovations that have helped Netflix scale its data science practice. She’ll walk through what the process looks like today and how Netflix is tackling some of the biggest challenges facing data scientists. Through it all, she’ll share core principles that have contributed to their success, which you can put to immediate use at your own company.

Published in: Data & Analytics

Data Science at Netflix - Principles for Speed & Scale [Rev 2019 keynote]

  1. 1. DATA SCIENCE AT NETFLIX Principles for Speed & Scale MICHELLE UFFORD REV 2019
  2. 2. 148.9 million Q1 2019 subscriber count
  3. 3. 15% of the total downstream traffic across the entire INTERNET
  4. 4. billboard row categories, row order titles, title ordering
  5. 5. Systems & Tooling. Components of Scalability.
  6. 6. Simplicity and / or Flexibility. Components of Scalability.
  7. 7. Accessibility. Components of Scalability.
  8. 8. Specialization. Components of Scalability.
  9. 9. Full-stack unicorn.
  10. 10. Dream team of specialists.
  11. 11. data scientists data engineers data viz engineers quantitative analysts product managers research scientists analytics engineers executivessoftware engineers algorithm engineers Data Products Data Insights business analysts technical pgm mgr INSIGHTS DATA ML scientists Business & Product
  12. 12. Product
  13. 13. Product Content Studio Finance Marketing Personalization
  14. 14. Autonomy. Components of Scalability.
  15. 15. Content.$12 billion 2018 content spend
  16. 16. [1] [2] SETTINGS < INJECT ETL SCRIPT > [3] RUN AUDITS [4] PUBLISH INPUT PARAMS ERROR MSG & LOGS EVALUATION RESULTS EVENT LOG alert service
  17. 17. The Paved Path.
  18. 18. Culture. Components of Scalability.
  19. 19. Netflix Culture: Freedom & Responsibility
  20. 20. Thank you! techblog.netflix.com research.netflix.com jobs.netflix.com/culture @NetflixData linkedin.com/in/mufford @MichelleUfford

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