Example of a DPS for Total Retail magazine

1. Shop
‘til you
drop
Retailers are now
realising just how
much money they can
save each year by reviewing their lighting schemes
and opting for energy efficient solutions.
Facing page: ACDC provided the LED downlights for Nicholas James Jewellers in Hatton Gardens, a centre for the Jewellery trade in
London. Above: Lutron supplied controls for the United Colors of Benetton.
Retail environments have never traditionally been at the ambience is ideal for selling products, energy savings have than in many other sectors of retailing, given the high the main choice is the pure white light, which offers 50
forefront in conserving energy, but with the likes of Tesco been achieved in lighting by using domestic-style light value of the items for sale; white light and it’s intensity lumens per fitting – ideal for jewellery and watches which
and M&S leading the way in a bid to reduce their carbon fittings. A case in point are the Conran stores, where not can transform jewellery. ACDC provided the LED downlights are seen at their best.
footprints, it is undoubtedly where the rest will follow. But only does the lighting create a comforting mood, but for Nicholas James Jewellers in Hatton Gardens, a centre Advanced Lighting offers a range of bespoke lighting,
how can retailers address the issue of say, lighting, without customers can view the goods in the type of lighting for the Jewellery trade in London. The Electra triple LED components, light boxes and shelf lighting. The Gondola
impacting on store environment, or is turning the lights off situation they would find in their own homes. However, this downlight was chosen, using the latest 1W Luxeon LEDs. light box features simple plug and play installtion, and the
the only way to save energy? still doesn’t translate well to stores that need to move stock These LEDs are available in both white and warm white; company offers designs to suit shelving and slatwall
Andrew Bechgaard, head of marketing EMEA for Lutron, around frequently, as narrow lighting beams require static the white option has a Kelvin equivalent of around 5,600, systems. A choice of colours are available, and the light
says: ‘Over the past 20 years, the emphasis in store has display units for maximum impact.’ the cold white light simply makes the jewellery ‘brilliant’. boxes take energy efficient T5 lamps. The company’s range
been ‘the brighter the better’. Selling the idea of less light The movement of lighting control technology from the The ACDC solution was also chosen for its low-energy of shelf lighting includes the Illuminator, which clamps easily
to retailers, let alone customers, isn’t an easy task, but this high-end residential installation to the retail outlet is now and long life - 50,000 hours at a lumen maintenance onto an existing shelf. The Illuminator is used to highlight
is the way that industry regulations seem to be pointing. moving on a pace. Lutron has even developed a one-stop of 70 per cent, an advantage these LEDs have over the brand, and accepts a 68mm wide ticket strip. Another
With the carbon footprint of each store being put under the solution, LCP 128, to meet the demand of stores, providing conventional lighting. option is the company’s range of LED shelving, featuring
spotlight (so to speak), lighting designers and minimal down-time for installation, an easy to use system ACDC has launched a new display lighting system, bespoke shelf extrusions. Low voltage, low maintenance
manufacturers alike are being forced to offer retailers for staff and the ability to save energy via the dimming of Genesis, which uses the 1W Luxeon Led. The track system and energy efficient, the LED shelving can be fixed or set
increasingly imaginative solutions in order to balance lighting depending on the time of day and external light allows for a choice of either sleek or ridged heads to be to run through a sequence. It has an ultra slim depth as
technological limitations, design requirements and levels. Dimming a luminaire by as little as 10 per cent – a mounted onto the track and these can be angled to little as 8mm.
environmental issues.’ volume that can’t be detected by the naked eye – can save highlight the product on display. Genesis is ideal for The new Deco Highbay from Ansell Lighting has been
Bechgaard says that excellent examples exist where around 10 per cent of energy as well as extending the life jewellery and watch displays; ACDC is currently supplying designed to provide the market with an aesthetically
lighting has been maximised, but not at the expense of lux of the lamp by 100 per cent. Chanel stores in the Far East where Genesis is used to light pleasing and energy efficient luminaire. Its designed for
levels. ‘In high-end retail outlets, where a domestic In the jewellery sector, visual display is perhaps more vital the watch displays. Genesis offers a range of colours but applications where both the levels of illumination and
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