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The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015

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The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015

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WordPress is a powerful content management system--if you use it well. This WordCamp San Antonio presentation covers some of the basics of content creation in WordPress, including essential plugins and SEO best practices to help you get the most out of your WordPress website or blog.

WordPress is a powerful content management system--if you use it well. This WordCamp San Antonio presentation covers some of the basics of content creation in WordPress, including essential plugins and SEO best practices to help you get the most out of your WordPress website or blog.

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The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015

  1. 1. The Mechanics of Content Creation in WordPress MICHELLE LOWERY @MichelleDLowery WordCamp San Antonio January 24, 2015
  2. 2. WordPress is a powerful content management system.
  3. 3. If you use it well
  4. 4. • Plugins • Visual Editor vs. Text Editor • Writing Headlines • Categorization • Tags
  5. 5. The Best Content-Related Plugins Every Site Needs
  6. 6. • Comment Redirect by Yoast • Yet Another Related Posts Plugin (YARPP) • Open External Links in a New Window • CoSchedule Click to Tweet • Yoast WordPress SEO
  7. 7. Comment Redirect by Yoast • Sends first-time commenters to a page you designate • Gives you the opportunity to extend contact • Builds your community by extending contact and encouraging subsequent visits
  8. 8. Yet Another Related Posts Plugin (YARPP) • Displays posts with related topics • Can extend site visits • Improves usability
  9. 9. Open External Links in a New Window • Forces all links to any other site to open in a new window or tab • Keeps visitors on your site longer • Reduces your bounce rate
  10. 10. CoSchedule Click to Tweet • Inserts pre-written tweets into your blog posts • Makes it easy for readers to share your content • Maintains your branding
  11. 11. Source: http://coschedule.com/blog/2015-better-blogger-survey/
  12. 12. Yoast WordPress SEO • Allows control over title tags and meta descriptions • Assists with search result optimization
  13. 13. Visual Editor vs. Text Editor Pros and Cons of Each
  14. 14. Visual Editor
  15. 15. Text Editor
  16. 16. Published Post
  17. 17. Before you draft pages or posts in WordPress…
  18. 18. Writing Headlines that are Compelling and Optimized
  19. 19. Categorization Should Your Categories be Included in Your URLs?
  20. 20. http://diyhomeprojects.com/decorating/how-to-choose-paint-colors/ • Very broad • Doesn’t allow for much organization or specificity
  21. 21. http://diyhomeprojects.com/painting/how-to-choose-paint-colors/ • More specific • Better organized • You just broke all your inbound links
  22. 22. http://diyhomeprojects.com/how-to-choose-paint-colors/ • Shorter, cleaner URL • No broken links if you change the category • Category still exists; optimization opportunity
  23. 23. Are Tags Necessary or are they Damaging Your Site?
  24. 24. http://diyhomeprojects.com/how-to-choose-paint-colors/ • Warm colors • Bedroom colors • Shades of blue • Eggshell sheen
  25. 25. WordPress automatically creates a new page for every tag you create.
  26. 26. http://diyhomeprojects.com/tag/warm-colors/ http://diyhomeprojects.com/tag/shades-of-blue/ http://diyhomeprojects.com/tag/eggshell-sheen/ http://diyhomeprojects.com/tag/bedroom-colors/
  27. 27. Using tags creates a duplicate content issue.
  28. 28. Do you really need to use tags?
  29. 29. If you decide to use tags: • Think them through • Limit the number you use • Don’t use tags on a whim
  30. 30. If you decide to use tags: Remember, you’re creating pages, not just labeling content
  31. 31. If you decide to use tags: Noindex your /tag/subfolder in the robots.txt file
  32. 32. Before you start creating content… • Have a plan • Consider your content’s purpose • Consider your audience • Create your architecture • Optimize your architecture
  33. 33. Connect With Us  http://passionfruitcreativegroup.com/blog/  @PassionFruitCG  facebook.com/PassionFruitCreativeGroup  gplus.to/PassionFruitCreativeGroup  linkedin.com/company/passion-fruit-creative-group

Editor's Notes

  • A couple are for blogs
  • Why did I choose this headline? This keyword?
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