SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
WordPress is a powerful content management system--if you use it well. This WordCamp San Antonio presentation covers some of the basics of content creation in WordPress, including essential plugins and SEO best practices to help you get the most out of your WordPress website or blog.
Book Editor and Author at Sevillana Publishing, LLC
WordPress is a powerful content management system--if you use it well. This WordCamp San Antonio presentation covers some of the basics of content creation in WordPress, including essential plugins and SEO best practices to help you get the most out of your WordPress website or blog.
4.
• Plugins
• Visual Editor vs. Text Editor
• Writing Headlines
• Categorization
• Tags
5.
The Best Content-Related
Plugins Every Site Needs
6.
• Comment Redirect by Yoast
• Yet Another Related Posts Plugin
(YARPP)
• Open External Links in a New Window
• CoSchedule Click to Tweet
• Yoast WordPress SEO
7.
Comment Redirect by Yoast
• Sends first-time commenters to a
page you designate
• Gives you the opportunity to
extend contact
• Builds your community by
extending contact and encouraging
subsequent visits
8.
Yet Another Related Posts
Plugin (YARPP)
• Displays posts with related topics
• Can extend site visits
• Improves usability
9.
Open External Links in a
New Window
• Forces all links to any other site to
open in a new window or tab
• Keeps visitors on your site longer
• Reduces your bounce rate
10.
CoSchedule Click to Tweet
• Inserts pre-written tweets into your
blog posts
• Makes it easy for readers to share
your content
• Maintains your branding
18.
Writing Headlines
that are
Compelling and Optimized
19.
Categorization
Should Your Categories be
Included in Your URLs?
20.
http://diyhomeprojects.com/decorating/how-to-choose-paint-colors/
• Very broad
• Doesn’t allow for much
organization or specificity
21.
http://diyhomeprojects.com/painting/how-to-choose-paint-colors/
• More specific
• Better organized
• You just broke all your inbound
links
22.
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Shorter, cleaner URL
• No broken links if you change the
category
• Category still exists; optimization
opportunity
23.
Are Tags Necessary
or are they
Damaging Your Site?
24.
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Warm colors
• Bedroom colors
• Shades of blue
• Eggshell sheen
25.
WordPress automatically
creates a new page for
every tag you create.
29.
If you decide to use tags:
• Think them through
• Limit the number you use
• Don’t use tags on a whim
30.
If you decide to use tags:
Remember, you’re creating pages, not
just labeling content
31.
If you decide to use tags:
Noindex your /tag/subfolder
in the robots.txt file
32.
Before you start creating content…
• Have a plan
• Consider your content’s purpose
• Consider your audience
• Create your architecture
• Optimize your architecture
33.
Connect With Us
http://passionfruitcreativegroup.com/blog/
@PassionFruitCG
facebook.com/PassionFruitCreativeGroup
gplus.to/PassionFruitCreativeGroup
linkedin.com/company/passion-fruit-creative-group