The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015

Michelle Lowery
Michelle LoweryBook Editor and Author at Sevillana Publishing, LLC
The Mechanics of
Content Creation
in
WordPress
MICHELLE LOWERY
@MichelleDLowery
WordCamp San Antonio
January 24, 2015
WordPress is a powerful
content management
system.
If you use it well
• Plugins
• Visual Editor vs. Text Editor
• Writing Headlines
• Categorization
• Tags
The Best Content-Related
Plugins Every Site Needs
• Comment Redirect by Yoast
• Yet Another Related Posts Plugin
(YARPP)
• Open External Links in a New Window
• CoSchedule Click to Tweet
• Yoast WordPress SEO
Comment Redirect by Yoast
• Sends first-time commenters to a
page you designate
• Gives you the opportunity to
extend contact
• Builds your community by
extending contact and encouraging
subsequent visits
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Yet Another Related Posts
Plugin (YARPP)
• Displays posts with related topics
• Can extend site visits
• Improves usability
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Open External Links in a
New Window
• Forces all links to any other site to
open in a new window or tab
• Keeps visitors on your site longer
• Reduces your bounce rate
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
CoSchedule Click to Tweet
• Inserts pre-written tweets into your
blog posts
• Makes it easy for readers to share
your content
• Maintains your branding
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Source: http://coschedule.com/blog/2015-better-blogger-survey/
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Yoast WordPress SEO
• Allows control over title tags and
meta descriptions
• Assists with search result
optimization
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Visual Editor vs. Text Editor
Pros and Cons of Each
Visual Editor
Text Editor
Published Post
Before you draft pages or
posts in WordPress…
Writing Headlines
that are
Compelling and Optimized
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Categorization
Should Your Categories be
Included in Your URLs?
http://diyhomeprojects.com/decorating/how-to-choose-paint-colors/
• Very broad
• Doesn’t allow for much
organization or specificity
http://diyhomeprojects.com/painting/how-to-choose-paint-colors/
• More specific
• Better organized
• You just broke all your inbound
links
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Shorter, cleaner URL
• No broken links if you change the
category
• Category still exists; optimization
opportunity
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Are Tags Necessary
or are they
Damaging Your Site?
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Warm colors
• Bedroom colors
• Shades of blue
• Eggshell sheen
WordPress automatically
creates a new page for
every tag you create.
http://diyhomeprojects.com/tag/warm-colors/
http://diyhomeprojects.com/tag/shades-of-blue/
http://diyhomeprojects.com/tag/eggshell-sheen/
http://diyhomeprojects.com/tag/bedroom-colors/
Using tags creates a
duplicate content issue.
The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015
Do you really need
to use tags?
If you decide to use tags:
• Think them through
• Limit the number you use
• Don’t use tags on a whim
If you decide to use tags:
Remember, you’re creating pages, not
just labeling content
If you decide to use tags:
Noindex your /tag/subfolder
in the robots.txt file
Before you start creating content…
• Have a plan
• Consider your content’s purpose
• Consider your audience
• Create your architecture
• Optimize your architecture
Connect With Us
 http://passionfruitcreativegroup.com/blog/
 @PassionFruitCG
 facebook.com/PassionFruitCreativeGroup
 gplus.to/PassionFruitCreativeGroup
 linkedin.com/company/passion-fruit-creative-group
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The Mechanics of Content Creation in WordPress - WordCamp San Antonio 2015

Editor's Notes

  1. A couple are for blogs
  2. Why did I choose this headline? This keyword?