1.
The Mechanics of
Content Creation
in
WordPress
MICHELLE LOWERY
@MichelleDLowery
WordCamp San Antonio
January 24, 2015

2.
WordPress is a powerful
content management
system.

3.
If you use it well

4.
• Plugins
• Visual Editor vs. Text Editor
• Writing Headlines
• Categorization
• Tags

5.
The Best Content-Related
Plugins Every Site Needs

6.
• Comment Redirect by Yoast
• Yet Another Related Posts Plugin
(YARPP)
• Open External Links in a New Window
• CoSchedule Click to Tweet
• Yoast WordPress SEO

7.
Comment Redirect by Yoast
• Sends first-time commenters to a
page you designate
• Gives you the opportunity to
extend contact
• Builds your community by
extending contact and encouraging
subsequent visits

8.
Yet Another Related Posts
Plugin (YARPP)
• Displays posts with related topics
• Can extend site visits
• Improves usability

9.
Open External Links in a
New Window
• Forces all links to any other site to
open in a new window or tab
• Keeps visitors on your site longer
• Reduces your bounce rate

10.
CoSchedule Click to Tweet
• Inserts pre-written tweets into your
blog posts
• Makes it easy for readers to share
your content
• Maintains your branding

11.
Source: http://coschedule.com/blog/2015-better-blogger-survey/

12.
Yoast WordPress SEO
• Allows control over title tags and
meta descriptions
• Assists with search result
optimization

13.
Visual Editor vs. Text Editor
Pros and Cons of Each

14.
Visual Editor

15.
Text Editor

16.
Published Post

17.
Before you draft pages or
posts in WordPress…

18.
Writing Headlines
that are
Compelling and Optimized

19.
Categorization
Should Your Categories be
Included in Your URLs?

20.
http://diyhomeprojects.com/decorating/how-to-choose-paint-colors/
• Very broad
• Doesn’t allow for much
organization or specificity

21.
http://diyhomeprojects.com/painting/how-to-choose-paint-colors/
• More specific
• Better organized
• You just broke all your inbound
links

22.
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Shorter, cleaner URL
• No broken links if you change the
category
• Category still exists; optimization
opportunity

23.
Are Tags Necessary
or are they
Damaging Your Site?

24.
http://diyhomeprojects.com/how-to-choose-paint-colors/
• Warm colors
• Bedroom colors
• Shades of blue
• Eggshell sheen

25.
WordPress automatically
creates a new page for
every tag you create.

26.
http://diyhomeprojects.com/tag/warm-colors/
http://diyhomeprojects.com/tag/shades-of-blue/
http://diyhomeprojects.com/tag/eggshell-sheen/
http://diyhomeprojects.com/tag/bedroom-colors/

27.
Using tags creates a
duplicate content issue.

28.
Do you really need
to use tags?

29.
If you decide to use tags:
• Think them through
• Limit the number you use
• Don’t use tags on a whim

30.
If you decide to use tags:
Remember, you’re creating pages, not
just labeling content

31.
If you decide to use tags:
Noindex your /tag/subfolder
in the robots.txt file

32.
Before you start creating content…
• Have a plan
• Consider your content’s purpose
• Consider your audience
• Create your architecture
• Optimize your architecture

33.
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