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Dialing Back Content Creation: State of Search 2014
There's a lot of advice out there about how often you should be creating content, and how much of it you should be creating. But frequency doesn't equate to value or authority. It's time to dial it back, or you risk losing your audience's interest, diluting your brand, and undermining the very authority you're trying to build.
Book Editor and Author at Sevillana Publishing, LLC
There's a lot of advice out there about how often you should be creating content, and how much of it you should be creating. But frequency doesn't equate to value or authority. It's time to dial it back, or you risk losing your audience's interest, diluting your brand, and undermining the very authority you're trying to build.
5.
“Those two harrowing words—
frequent and consistent—lead directly
to the thing nightmares are made of
for creative professionals: volume.”
~ Keith Frankel
https://twitter.com/theKeithF
6.
If you’re creating a high
volume of content, you’re
diminishing its value.
7.
How Creating
Too Much Content
Can Dilute Your Brand
21.
The more you try to force
your sincerity, the
phonier you sound.
22.
How Creating
Too Much Content
Can Undermine Your Authority
23.
The More You Talk, the Less
You Know
The real experts don't want your retweets,
likes, or shares.
Source: http://www.foreignpolicy.com/articles/2014/02/19/the_more_you_talk_the_less_you_know
24.
“…those individuals…having their
tweets retweeted frequently are
rarely the most informed people—
they are simply the most public.”
Source: http://www.foreignpolicy.com/articles/2014/02/19/the_more_you_talk_the_less_you_know
25.
As great minds have the faculty of
saying a great deal in a few words,
so lesser minds have a talent of
talking much, and saying nothing.
~Francois de La Rochefoucauld
26.
It’s time to ask ourselves a
difficult question—
does “influencer” mean most
knowledgeable and
authoritative…
27.
…or does “influencer” simply mean
most popular?
28.
Frequency and consistency
do not equate
to authority.
29.
True authority comes from
knowledge, experience, and
expressing both through
implication rather than overt
statement.
30.
Do you really need authority for
successful marketing?
31.
The need to demonstrate authority
comes from
its being in question
to begin with.