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L’évaluation des présences sociales des chefs et des partis politiques fédéraux

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L’évaluation des présences sociales des chefs et des partis politiques fédéraux canadiens août 2015

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L’évaluation des présences sociales des chefs et des partis politiques fédéraux

  1. 1. Optimisez vos stratégies web |Double-check your web strategies L’évaluation des présences sociales des chefs et des partis politiques fédéraux 2015 Michelle Blanc, M.Sc. commerce électronique
  2. 2. © Tous droits réservés – Analyweb Inc. 2008 2
  3. 3. © Tous droits réservés – Analyweb Inc. 2008 3
  4. 4. © Tous droits réservés – Analyweb Inc. 2008 4
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  9. 9. © Tous droits réservés – Analyweb Inc. 2008 9
  10. 10. © Tous droits réservés – Analyweb Inc. 2008 10 http://politwitter.ca/page/social-media-score
  11. 11. © Tous droits réservés – Analyweb Inc. 2008 11 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  12. 12. © Tous droits réservés – Analyweb Inc. 2008 12 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  13. 13. © Tous droits réservés – Analyweb Inc. 2008 13 Merci Beaucoup! Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com Twitter : https://twitter.com/MichelleBlanc Facebook : http://www.facebook.com/PageMichelleBlanc LinkedIn : http://www.linkedin.com/in/michelleblanc Google+ : https://plus.google.com/115479588070194295299

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