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Analyse evalue de l'efficacité sur les médias sociaux de certaines agences numériques

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Voici le portrait de certaines des plus importantes agences numériques de Montréal et de leurs présences, efficaces ou non, sur les médias sociaux

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Analyse evalue de l'efficacité sur les médias sociaux de certaines agences numériques

  1. 1. Optimisez vos stratégies web |Double-check your web strategies Analyse #eValue de l’efficacité médias sociaux de certaines agences numériques Michelle Blanc, M.Sc. commerce électronique
  2. 2. © Tous droits réservés – Analyweb Inc. 2008 2
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  8. 8. © Tous droits réservés – Analyweb Inc. 2008 8 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  9. 9. © Tous droits réservés – Analyweb Inc. 2008 9 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  10. 10. © Tous droits réservés – Analyweb Inc. 2008 10 Merci Beaucoup! Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com Twitter : https://twitter.com/MichelleBlanc Facebook : http://www.facebook.com/PageMichelleBlanc LinkedIn : http://www.linkedin.com/in/michelleblanc Google+ : https://plus.google.com/115479588070194295299

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