Online Reputation examples

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Providing examples on specific cases where companies have the opportunity to manage their online reputations.

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Online Reputation examples

  1. 1. On line Reputation Management via Social Networks <ul><ul><li>by Eric Michalsen </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Owner of The MichalsenGroup. </li></ul></ul><ul><ul><li>online application developer/SEO/SEM </li></ul></ul><ul><ul><li>Fox Valley Computing Professionals </li></ul></ul><ul><ul><li>@michalsen #FVCP </li></ul></ul>
  2. 2. The Basics <ul><li>Everyone can write about anything, from the most profound to the most inane. </li></ul><ul><li>What do you write about? </li></ul><ul><li>What do your clients,competitors, vendors, friends...talk about? </li></ul>
  3. 3. 2 degrees of separation <ul><li>What your clients are saying is fine. </li></ul><ul><li>What their customers are saying is gold. </li></ul>
  4. 4. Example 1 <ul><li>How does a web developer in Chicago know about a guy in Memphis who wants to play golf in </li></ul><ul><li>Tunica, MS? </li></ul>
  5. 5. Call the Casino! <ul><li>Nationwide Casino Company with a branch in Tunica and young man from Memphis with over 300 followers on Twitter is going to their casino. </li></ul><ul><li>Call marketing manager and tell her to keep a watch out for him, provide perks and what-not. </li></ul><ul><li>Marketing was stumped, but friendly with their confusion. </li></ul>
  6. 6. Next Day <ul><li>Next day young man tweeted he was trying to play golf a the casino, but it was raining. </li></ul><ul><li>Called casino again to make sure young man was having a good time. </li></ul><ul><li>Confusion was now replaced by wonder. </li></ul>
  7. 7. Example 2 <ul><li>HKLaw.com - One of the largest firms in the nation. </li></ul><ul><li>Twitter profile @hklaw for the winter of 2008/2009 was prolifically Tweeting with such authority of that the Chicago Tribune based an article on the tweets. </li></ul>
  8. 8. Example 2 <ul><li>@hklaw was not an official twitter of HKLaw but rather what is assumed to be a disgruntled employee. </li></ul>
  9. 9. So....What can YOU do? <ul><li>http://search.twitter.com </li></ul><ul><li>http://tweetbeep.com </li></ul>

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