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Science of creativity workshop (english)

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An quick overview of the science behind creativity and innovation in individuals, teams and organizations.

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Science of creativity workshop (english)

  1. 1. CREATIVITYSCIENCETHE OF the
  2. 2. Steve Jobs Larry Page Mark Zuckerberg
  3. 3. 1. Adam Sandler 2. Alan Alda 3. Alec Baldwin 4. Arnold Schwarzenegger 5. Art Garfunkel 6. Ashley Judd 7. Barbara Walters 8. Barry Bonds 9. Bill Cosby 10. Brooke Shields 11. Carrie Underwood 12. Chevy Chase 13. Chris O’Donnell 14. Christy Turlington 15. Conan O’Brien 16. Dale Earnhardt Jr. 17. David Boreanaz 18. David Duchovny 19. David Letterman 20. David Schwimmer 21. David Spade 22. Debra Messing 23. Denzel Washington 24. Dolph Lundgren 25. Don Johnson 26. Donald Sutherland 27. Donald Trump 28. Dr. Phil McGraw 29. Dwayne “The Rock” Johnson 30. Edward Norton 31. Eva Longoria 32. Forest Whitaker 33. Gabrielle Union 34. Gloria Estefan 35. Greg Kinnear 36. Hill Harper 37. Howard Stern 38. Hugh Grant 39. Hugh Hefner 40. J.K. Rowling 41. James Earl Jones 42. James Franco 43. Jamie Foxx 44. Jay Leno 45. Jennifer Garner 46. Jerry Seinfeld 47. Jerry Springer 48. Jodie Foster 49. John Krasinski 50. John Legend 51. John Lithgow 52. Jon Stewart 53. Julia Stiles 54. Katie Couric 55. Ken Jeong 56. Kenny Chesney 57. Kenny G 58. Kevin Costner 59. Kourtney Kardashian 60. Kristin Bell 61. Kristin Davis 62. Lionel Richie 63. Lisa Kudrow 64. Lucy Lui 65. Ludacris 66. Maggie Gyllenhall 67. Matthew McConaughey 68. Mayim Bialik 69. Meryl Streep 70. Michael Jordan 71. Montel Williams 72. Natalie Portman 73. Oprah Winfrey 74. Paul Giamatti 75. Paul Simon 76. Rachel McAdams 77. Ray Romano 78. Reba McEntire 79. Regis Philbin 80. Renée Zellwegar 81. Ron Jeremy 82. Ron Livingston 83. Rowan Atkinson 84. Sacha Baron Cohen 85. Samuel L. Jackson 86. Sandra Bullock 87. Shaquille O’ Neal 88. Sheryl Crow 89. Sigourney Weaver 90. Spike Lee 91. Stephen King 92. Steve Carell 93. Tim Allen 94. Tina Fey 95. Tommy Lee Jones 96. Vinny Guadagnino 97. Wanda Sykes 98. Weird Al Yankovic 99. Will Ferrell 100. Zach Braff
  4. 4. + 30 years
  5. 5. Individual Group Organization
  6. 6. Knowledge Motivation Creative Skills Skillz
  7. 7. Personality Problem solving Associative Self Efficacy Techniques Creative Skills
  8. 8. “RELAXATION IS THE KEY TO CREATIVITY”
  9. 9. “RELAXATION IS THE KEY TO CREATIVITY” NO
  10. 10. Group
  11. 11. Vision Safety 10 10 Support Quality
  12. 12. ?Facilitator Energizer Clarification Ideation 10 10 10 10 10 10
  13. 13. CONSTRUCTIVEcritical 10 10
  14. 14. CONSTRUCTIVE critical
  15. 15. CONSTRUCTIVE critical ?
  16. 16. “WE GENERATE MORE AND BETTER IDEAS ALONE, THAN WHEN WE ARE IN GROUP” VS
  17. 17. YES “WE GENERATE MORE AND BETTER IDEAS ALONE, THAN WHEN WE ARE IN GROUP”
  18. 18. CONSTRUCTIVE VS+ • Production Blocking • Positive side effects • Less satisfied • Role of facilitator
  19. 19. ? 1. 2. 3. 4. CONSTRUCTIVE
  20. 20. “A GROUP OF PEOPLE ARE BETTER AT SELECTING IDEAS THAN THE INDIVIDUALS ALONE”
  21. 21. “A GROUP OF PEOPLE ARE BETTER AT SELECTING IDEAS THAN THE INDIVIDUALS ALONE” NO
  22. 22. critical VS+
  23. 23. e.g. Stasser & Titus (1985) critical
  24. 24. critical
  25. 25. INFORMATION SHARING INFORMATION PROCESSING critical
  26. 26. INFORMATION SHARING INFORMATION PROCESSING GROUP DECISION MOTIVATION MOTIVATED INFORMATION PROCESSING IN GROUPS
  27. 27. Motivatie Convince others of your favorite idea Prosocial environment Proself environment To select ORIGINAL ideas: Work together as a group to select ideas
  28. 28. “TASK CONFLICT WITHIN TEAMS
 STIMULATES CREATIVITY”
  29. 29. YES “TASK CONFLICT WITHIN TEAMS
 STIMULATES CREATIVITY”
  30. 30. critical Feasibility Originality&
  31. 31. creativity bias Generate arguments to convince yourself that ORIGINALITY is beneficial
  32. 32. Organization
  33. 33. Idea creation Idea promotion implementation
  34. 34. INTERACTION FREQUENCY (4,2%) VISION (37,8%) PARTICIPATION SAFETY (9%) SUPPORT FOR INNOVATION (6%) TASK ORIENTATION (4,6%)10 10
  35. 35. 10 10 • Goals • Requirement • Allow failure • Autonomy • Implicit • Give credit • Demand perfection • Flex-offices • Coffee corner TRAINING
  36. 36. 10 10 10 10
  37. 37. “ HAS A POSITIVE EFFECT ON CREATIVITY” YES
  38. 38. michael@theforge.be the

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