Talk About Augmented Reality


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Augmented Reality presentation by William Perrin & Mike Rawlins from Talk About Local.

The Augmented Reality project was funded by Nesta & Nominet Trust as part of the Nesta Destination Local program.

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Talk About Augmented Reality

  1. 1. Adobe Connect Webinars for beginnersWe will run through some slides that you will see change on screenAnd talk to them, which you should hear through your speakers or headphonesWe use the chat window on the right to take questions and answers and help you – say any thing, any timeIf all is working well many of you will be able to talk back using your microphone or headsetIf you can’t talk back through the microphone don’t worry you’ll get on fine without itTechnically, Chrome ‘isn’t supported’ but usually works. Try Firefox or Safari if problemsIf you have problems with your headset or mic that plugs in through a USB port try an old fashioned headset with a pointy plug on the end of the leads insteadIf at any point you think the connection has gone let us know – try to chat in the chat window and say you have problemIn Windows if you can’t hear go to Start Control Panel Hardware and Sound to check that your headphones or speakers are selectedStuttering at your end can be a bandwidth problem with your wifi or local network – try hard wiring in or check to see if some one is watching iPlayer on HD and stealing the bandwidthFor persistent problems try dropping out of the session and coming back in again – you might lose a minute but it often clears problemsFancy digital sound cards can be problematic – Flash can’t always address them properly from the browser
  2. 2. Augmented RealityNESTA and Nominet TrustWebinar for Destination Local and TSB Projects25 July 2012William PerrinMike Rawlins
  3. 3. What is Augmented Reality? • From Wikipedia – Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. • We use it as markers on screen on your mobile corresponding to web content that has a specific place coded into it. • But see also • Video
  4. 4. Very nice but what does this mean for me? • Displays and orders content based on location – rather than time or topic • Consumed in real world on location • For publisher - allows connection of content to a location • For reader – helps orientate in real landscapes
  5. 5. What we’ve done • We first looked at AR in early 2010 • It was cool but quite a new platform – didn’t work well enough • We kept going back to it • In 2011 we approached Nominet Trust to see if they were interested in doing something geolocated public service content – as opposed to PR content • They said yes if they could partner with Nesta for the project under Destination Local • Nesta said yes • Seek to make it easier for bloggers to get stuff into AR environments and to test user cases • Experiment to see if this stuff works and what it can do • Now have easy way to get content into AR platforms
  6. 6. Platforms,content and stuff • We knew there were platforms out there… – Wikitude – Layar – Aurasma – Wallit – Tagwhat • Wikitude and Layar seemed to be leaders (tho unclear who will prevail) • No platforms supported RSS-in feeds from the web • We needed to have some geolocated content to send to these platforms • We use blogs to originate content
  7. 7. Geotag content and feed it out– GEO RSS • GEO RSS – standard for feed with content and geo tags • Blogger and provide good geo-rss feeds • market leader for local blogs • There are literally dozens of geolocation plugins for sites • None we tested provided location data in a way that could be used by our preferred platforms • We found other services with geo rss feeds.
  8. 8. new Plugin • Developer Adrian Short forked the Geolocation plugin to make it Geolocation Plus • Provides clean geo rss feed from self hosted wordpress blog • Get the plugin here • Next problem to get this feed into an AR platform
  9. 9. Apollo - Layar • API development required to get a feed into Layar • Adrian Short created new middleware ‘Apollo’ to feed into Layar via API • The Apollo software works with any RSS feed that has geolocated data included in it. • We are currently using it to import – Fix My Street – Rate My Place (food hygiene ratings) – N0tice – AudioBoo – Planning Alerts – Blue Plaques – Blogs! • These all surface in a single layer for T&D purposes – we can do bespoke Layers with more work
  10. 10. RADAR Info window will be either blob you have tappedBlobs – big ones or central blobnearer, small far on screen away Distance and direction can be Excerpt from eeerily accurateFMS entry, if blog content either Tap – fires up excerpt or first map with walk or few lines drive directions Tap to go to site via in app browser
  11. 11. I want to JFDI… • Geo tag some stuff in your platform and deliver it to an RSS feed • Test the feed by pasting into Google Maps search box – should show map pins • Go to • Paste your RSS feed into our form and we shall stick it into Layar via Apollo • Any updates appearing in the feed should flow through automatically to - • Layar – hypARlocal Apollo Layer • (click this link from a phone) • Works on iOS and many Android phones
  12. 12. Wikitude • Wikitude uses different approach than Layar • Various ways you can import content • KML files for flat, slow moving content • php script for dynamic importing of new content • SDK if you are a developer • Quick and dirty method – paste GEO RSS feed into Google Maps, save as KML, upload via Wikitude web interface. But manual, not dynamic – won’t update • (Too) fiddly Wordpress install – requires FTP, time, confidence, server knowledge • TAL might develop Apollo style RSS loader
  13. 13. User feedback“I like showing it off to people when out and aboutin the city as it makes us look very high tech, andmuch more technically advanced than we reallyare. I think it will be more useful as it gets to bemore popular.”“I think it will undoubtedly raise our public profileand perhaps increase our traffic but only in alimited way until AR is used more widely.”
  14. 14. Issues with third party geo-location • The Google Geo GapServer location (through the IP address ofthe server) is frequently near your users. • Google ignores your geo tagsHowever, some websites use distributedcontent delivery networks (CDNs) or are (for now)hosted in a country with better webserverinfrastructure, so we try not to rely on theserver location alone. • Yahoo and Bing don’tOther signals can give us hints. This could • Google might shiftbe from local addresses & phone numberson the pages, use of local language and • Google mobile search basedcurrency, links from other local sites,and/or the use of Googles Local Business upon Google+Local – you needCenter (where available). to be thereNote that we do not use locational metatags (like "geo.position" or "distribution")or HTML attributes for geotargeting. While • Deeply tech? see Points ofthese may be useful in other regards,weve found that they are generally not Interest schemareliable enough to use for geotargeting.
  15. 15. We need to talk about…. augmented reality • As well as blogging about our tests, successes & failures we have been promoting AR in the press. – The Guardian - 9/geotag-google-mobile-search – Today on BBC Radio 4 – BBC Breakfast TV –
  16. 16. How can we help you?• Happy to work with Nesta & TSB awardees who have Augmented Reality in their proposals• Want to hear from you as you develop geo tagging and problems you encounter
  17. 17. Talk To Us About Augmented Reality William Perrin william@talkaboutlocal.orgMike Rawlins