Understanding the Canadian Market, PEST Analysis for Exporters to Canada

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Provides an overview of Canada and Canadians. Useful resources for exporters to Canada.

Published in: Business, Technology
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Understanding the Canadian Market, PEST Analysis for Exporters to Canada

  1. 1. Understanding the Canadian Market: by Rachael Dugan Prepared for Dr. Michael McDermott, Management 490 Class, Northern Kentucky University
  2. 2. Student at Northern Kentucky University - Marketing Major - Graduating in May 2014 Delta Zeta Sorority Northern Kentucky Marketing Association Recruiting Co-op at Procter & Gamble supporting Marketing and Customer Business Development functions
  3. 3. POLITICAL/LEGAL ENVIRONMENT
  4. 4. ECONOMIC ENVIRONMENT
  5. 5. SOCIO-CULTURAL ENVIRONMENT
  6. 6. TECHNOLOGICAL ENVIRONMENT

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