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20190523 how to facebook kampagnen mit mct richtig in ga analysieren

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Facebook Kampagnen mit Muti Channel Trichter richtig in Google Analytics analysieren

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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20190523 how to facebook kampagnen mit mct richtig in ga analysieren

  1. 1. @Michaela Linhart Facebook Kampagnen mit MCT richtig in Google Analytics analysieren
  2. 2. @Michaela Linhart Michaela Linhart, MSC MBA 👩‍💼 Senior Digital Analytics Consultant, e-dialog 👩‍💻Blogger, ANALYTICSkiste.blog Über mich
  3. 3. @Michaela Linhart
  4. 4. @Michaela Linhart
  5. 5. @Michaela Linhart Facebook lügt!👿
  6. 6. @Michaela Linhart Google Analytics sagt auch nicht die Wahrheit! 🤔
  7. 7. @Michaela Linhart 21 Gründe für Datendifferenzen zwischen FB und GA 👩‍💻
  8. 8. Über mich Michaela Linhart, MSC MBA Senior Digital Analytics Consultant, e-dialog Blogger, ANALYTICSkiste.blog linhart@e-dialog.at +43-1-309 09 09 www.e-dialog.at www.analyticskiste.blog
  9. 9. @Michaela Linhart Größtes Problem: Attribution
  10. 10. @Michaela Linhart ✓ Klick ✓ View
  11. 11. @Michaela Linhart ✓ Klick ✓ View
  12. 12. @Michaela Linhart LÖSUNG: FB Click-Through Conversions mit GA Conversions vergleichen (FB View-Throughs aus Analyse ausschließen) 🤗
  13. 13. @Michaela Linhart Kampagnen Attributionsfenster
  14. 14. @Michaela Linhart Kampagnen Attributionsfenster 28 Tage Klick 1 Tag View
  15. 15. @Michaela Linhart 6 Monate Klick Kampagnen Attributionsfenster
  16. 16. @Michaela Linhart LÖSUNG: Einheitliches Branchen- und Produkt-bezogenes Attributionsfenster wählen🧐
  17. 17. @Michaela Linhart Conversion Zeiterfassung🤯
  18. 18. @Michaela Linhart 29.5.2019 30.5.2019
  19. 19. @Michaela Linhart 29.5.2019 30.5.2019
  20. 20. @Michaela Linhart LÖSUNG: Finale Analyse erst NACH ABLAUF der Kampagne + des Attributions-Zeitraums💪
  21. 21. @Michaela Linhart Attributions Modell
  22. 22. Customer Journey: DirectShopping @Michaela Linhart
  23. 23. Customer Journey: €DirectShopping € € € Facebook Criteo Ads Plattformen Shopping >> Egoistische Modelle betrachten nur ihre eigene Plattform. @Michaela Linhart
  24. 24. Customer Journey: €DirectShopping € € € Facebook Criteo Ads Plattformen Shopping Google Analytics DirectShopping >> Google Analytics betrachtet ALLE Plattform (click-only). @Michaela Linhart
  25. 25. GA Attributionsmodell: Last Non Direct Click ● = das Standard-Modell in ALLEN Standard-Reports in Google Analytics ● Der letzte Touchpoint erhält die Conversion, wenn er nicht “direct” war - ansonsten der vorletzte Touchpoint! €DirectShopping @Michaela Linhart
  26. 26. @Michaela Linhart Die Lösung: Multi-Channel Funnel Analysen statt Standard Reports🥳
  27. 27. Customer Journey Analysen
  28. 28. Customer Journey Analysen
  29. 29. Customer Journey Analysen
  30. 30. @Michaela Linhart Empfehlung: FB Kampagnen in GA IMMER in den MCT Reports abgleichen!
  31. 31. @Michaela Linhart Voraussetzung: Sehr, sehr sauberes Kampagnen Tracking
  32. 32. Über mich Michaela Linhart, MSC MBA Senior Digital Analytics Consultant, e-dialog Blogger, ANALYTICSkiste.blog linhart@e-dialog.at +43-1-309 09 09 www.e-dialog.at www.analyticskiste.blog
  33. 33. @Michaela Linhart Voraussetzung: Sehr, sehr sauberes Conversion Tracking
  34. 34. @Michaela Linhart Voraussetzung: Kanaldefinition in GA
  35. 35. @Michaela Linhart GA Standard Channeldefinition https://support.go ogle.com/analytics /answer/3297892? hl=de Wo ist Paid Social?
  36. 36. @Michaela Linhart
  37. 37. @Michaela Linhart
  38. 38. @Michaela Linhart
  39. 39. Customer Journey Analysen
  40. 40. @Michaela Linhart Wozu dann überhaupt noch Facebook Analytics?
  41. 41. Seite 42 Intra Channel Optimization Intra Channel Optimization Intra Channel Optimization Facebook (Werbeanzeigen- manager) Google Ads Criteo Channel Team / Media Partner Organic (and other channels) - ... @Michaela Linhart Actionability
  42. 42. Seite 43 Intra Channel Optimization Intra Channel Optimization Intra Channel Optimization Google Ads Criteo Channel Team / Media Partner - Cross Channel Measurement & Budget Allocation One source of truth for overall channel performance CMO / Central Marketing Team ... @Michaela Linhart ComprehensivenessActionability Facebook (Werbeanzeigen- manager) Organic (and other channels)
  43. 43. @Michaela Linhart Key Takeaways ● MCT Reports in GA (Standardreports) ● Voraussetzung FB Analysen in GA: Saubere Daten ● FB Werbeanzeigenmanager für Intra-Channel Optimierung ● GA für X-Channel Optimierung
  44. 44. @Michaela Linhart Michaela Linhart, MSC MBA 👩‍💼 Senior Digital Analytics Consultant, e-dialog 👩‍💻Blogger, ANALYTICSkiste.blog linhart@e-dialog.at +43-1-309 09 09 -83 www.e-dialog.at Thank you!😍 www.analyticskiste.blog michaela@analyticskiste.blog
  45. 45. Seite 46 Lookback Window ● wie viele Tage wird ausgehend von der Conversion zurückgeblickt ● welche Interaktionen bilden einen Pfad SocialDisplay Paid Search Paid Search $ 30 Tage Conversion-Pfad

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